Over the past few days I’ve done some advertising on Facebook, Google search and LinkedIn. My experience was underwhelming but I’m willing to chalk that up to my own fault in not having good landing pages and other things.
I just wanted to alert you of a new feature that LinkedIn has.
They have a new feature called Lead Collection which allow people who see your advertisement to click on button to send you their contact information for follow up – giving you a lead.
It’s not earth shattering, but small improvements like this can go far in the overall success of your online advertising.