Here’s a recently press release on it and over the coming days we’ll keep you more informed:
In 2010, Small Business Saturday rallied Americans to support small, independently owned businesses in their communities on the day after Black Friday. Today, three leaders synonymous with innovation – Google, Facebook and Twitter – are announcing they are putting wind in the sails of small businesses as part of Small Business Saturday.
Hundreds of dollars in free advertising credits across multiple social media channels will be made available to tens of thousands of small businesses. New tools have been developed to help small businesses market themselves and platforms have been created so that business owners can create customized deals to incent and reward consumers for shopping with them.
Small Business Saturday was founded by American Express to recognize the importance of small business and their vital contributions to the economy, job creation and local communities. It is a make-or-break holiday shopping season for many small businesses – just 31% think their businesses will grow regardless of the economic climate and 69% think we are at risk of a double dip, according to just-released data from American Express – which is why so many are pursuing new customers on social media platforms. In fact, for the first time, half of small businesses use social media to attract new customers. Additional information on the survey data can be found here.