There is ONE thing that retailers always give to their customers, other than their change and the product they ordered. They also give them a receipt. Most of the time this receipt just lists what you ordered , the cost and maybe some contact information.
SmartReceipt has a WAY COOL solution that connects to your existing Point of Sale solution to allow you to provide each customer with a custom receipt, depending on what they’ve ordered.
For example, a customer orders a burrito for dinner, and the restaurant is promoting a new breakfast menu, so the receipt could include a discount for the new breakfast burrito. The receipt might also add about the purchase, “Next time you can ask for no guacamole and forego 100 calories and 9g of fat.” Or if it was MY receipt, I’d say, “next time ask for more guacamole and really enjoy your meal” (I’m NOT PC).
Receipts are VERY low tech – but being able to leverage the real estate on the “lowly” receipt and provide more sales information to your customer might raise your profit and return customer rate a few percentage points this holiday season – and all of the rest of 2012.
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