Sending out that first tweet or writing that first Facebook message can be exhilarating and exciting. You might be anxiously waiting at the edge of your seats wondering what will happen? How will people react to your posts?
We tend to approach social media from an ego-serving perspective. In some ways, we can argue that these tools are designed in that way. Would you post as much about a random part of your day unless you wanted social esteem from your friends?
As small business owners, we’re always dealing with a tight budget of time, income, and other resources. There is a specific mindset you need when using social media. It comes down to knowing what the heck you’re doing online, being very specific with your marketing goals, and spending your efforts accordingly.
As a small business owner, you can easily fall into the “do it yourself” trap. You can waste a lot of time just wandering around various social networks. What becomes an affordable marketing tool can easily become a ‘time suck liability.’ Your time is just as valuable as an asset as is the cash flow of your business. The illusion of “I’m doing constructive and valuable work” can easily take over the reality of measurable and attainable goals that you need to be pursuing with social media.
Moving past the ”soft social media goals”
The digital tools we use are made for our convenience and for our comfort. In the 21st century, thanks to smart phones, we can take business emails in bed. We can send these emails using the latest gadget with the fastest processor to do multiple tasks.
How many of us have made a “soft social media goal” for our business productivity? Examples include ‘I’m going to learn the new feature of facebook for my business during lunch’ while you’re chowing down your lunch as fast as your computer processor? Not to mention, you’re paying your bills online and trying to catch up on your RSS feeds.
These social media soft goals get us into a lot of trouble. We abstractly create one goal while giving ourselves the excuse of doing a million other things at once. At the end of the day, are we not just serving our egos and living in the illusion of getting our work done?
Make the decision of when you you can sit down for professional guidance to truly take social media beyond the ego for your business. It requires having a thinking buddy to show you clear strategies that you can execute in convenience and ease. But the trick is to not get stuck in your comfort zone and get caught up in the motion of using the tools-but rather the action of getting the work done!
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