Do you know what social news is? What impact can it make on your business? A social news site, packed with solid community adding and voting on links, can offer you good platform to present your products and services.
Reddit, a social news website, enables users to post news and info on various subjects on the main page. It offers visitors the chance to vote for a particular post and then the post moves up or down in the page according to the number of votes it receives. The users can also comment on posts like with other social media websites and there is also the possibility to join groups and communities which makes it similar to an online forum or discussion group. The users can subscribe to particular posts based on their various subjects of interest.
Although it works differently from the other popular social media websites like Facebook and Twitter, the posts are awarded points for the more votes that they receive and for a business, posting some interesting news about a product has the potential to drive a lot of traffic to the website. Reddit has become extremely popular and it is for this reason that many businesses have been looking at the marketing potential of the site even though it works slightly differently from the traditional social media sites.
One of the best ways to utilize the promotional potential of Reddit is not only posting information about your company or its products and services but making use of it as a Q&A platform for your company. This way has the potential to draw in new clients in the way of starting an interesting debate. When posting in Reddit, it gives you the possibility to add websites and video links and it can also be used in combination with the other social media sites to gain access to a wider audience.
Unlike with Facebook and Twitter, your post on Reddit will be seen by everyone especially if your post stays on the front page and if it has content that the Reddit users find interesting. Posting information about your company on Facebook and Twitter will only be seen by your ‘Friends’ on Facebook or people who ‘Like’ your company page and your ‘Followers’ on Twitter. This gives Reddit more marketing potential if it is used as a Q&A platform.
Starting a Q&A thread on Reddit is a great way to attract potential customers who can then be directed to your company’s website for instance and also to the other social media sites where your company has a presence. For example, if you have a YouTube video you could then post the link into Reddit post so the users can see the video. You can also post photos as well which can help you to illustrate your point. Although Reddit works differently from the other social media websites, it still holds some marketing potential for small businesses.