What is Geolocation: Benefits and Strategies

Geolocation is similar to tracking or positioning that shows the location of a place or user on a map either by using the IP address of their computer or the RFID (radio-frequency identification) of a person’s smart phone. It works similarly to the GPS system used in your car that gives you your location for navigation purposes. It has become popular recently for small businesses because of the potential to be used as a marketing tool.

Many bars, restaurants and retail stores are increasingly using services such as Foursquare and Gowalla. These sites are similar to social networking sites where businesses can send information and messages to tell their customers and friends where you are at a specific location. They can also be used to send customers information about products and promotions to their smart phone if they are in the area which is a great way to advertise your business.

The advantage of a location-based service is that you can target your customers directly based on their whereabouts, and then market your products to the people by using one of the websites that will send a message to the customer telling them of your latest promotions or special offers. This is a more effective way of driving business to your location because the customers will be within walking distance of your business.
These services use geolocation, which tells them via the social sites the exact position of the customer by their smart phone. The services have great marketing potential and are a great way of keeping your customers updated with your latest products and information. They also offer business listing services that enable the user to search for a specific business while in the area and get all the information about the business directly on their smart phone.

It is also possible to link the location services to your existing social media sites that you are using for your business. For example, with Foursquare it is possible to link the site with Twitter and Facebook, this enables your customers and potential customers to see your latest updates from these sites if they wish.

Another popular thing is to use the services for coupons and loyalty prizes where you can reward your customers if they come to your store after hearing about the offer on their smart phone. This is a great way to retain your existing customers and keep them interested in your latest promotions.

These services also offer you the ability to analyze the data based on customer demographics. This enables you to get more information about your customers that can be used to help with your particular marketing strategies. Overall, there are plenty of benefits to using geolocation. As it is an up-and-coming technology, is a marketing tool that will only get better with time.

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About Mandira Srivastava

Mandira Srivastava is based in Bangalore, India. Equipped with mass communication degree, she started her career as editor-coordinator at Vadamalia media. She is a professional writer with over 4 years of experience and specializes in article writing, article rewriting and custom content development for websites & blogs.

  • http://stikinotes.tumblr.com Adam Winterflood

    I think the things that have yet to be fully realized are 1).a geolocation app that accurately keeps all of your places on one map of the world 2).an app that benefits businesses and the user.