Online media kits are ready-made promotional materials for the service or product of a small business. For small business owners who wear many hats, it’s important to have an online media kit for prospective clients, reporters, marketers and advertisers. When properly done, an online media kit can save time for a small business while creating opportunity at the same time; it’s a perfect blend of automated self-promotion and receiving leads.
Tip #1: Tell your story
-In a brief manner, tell your business story with the five Ws’: Who, What, Where, When, Why and How.
-A reporter whom you may not have time to meet should be able to write an outstanding article about your business through your media kit.
-An online media kit should include the bios, articles, contact information and other coverage in the news; this controls the branding of your business and makes sure you influence how people will write about you.
Tip #2: Build it and they will come and then some
-The famous quote from the movie, Field of Dreams, says, “Build it and they will come.” Sorry! That’s not how it works with online marketing. You need to tell people how your product works so that they can grasp it.
Tip#3: Include the visual media files
-Have a specific logo or graphic art you want people to use in an article, then make sure you have all the files ready to be downloaded.
-Your online media kit is an opportunity to step outside of the abstract notions of your product. Clarify to people what your product is truly about and how they can use it!
Tip#4: Make your Online Media Kit easy to Find!
-Most experienced media users are programmed to look for a media kit in the business website’s top navigation menu or its footer.
-Make sure web visitors can easily find your online media kit easily. You want them to find it and use it!
Tip#5: Your Online Media Kit is successful when…
-You’re reducing the amount of time it takes for people interested in your business to:
A. Figure out what you do
B. Use your Product
-Reporters can easily research and write about your company
-It saves time in your business presentations because you can borrow material from the media kit.
Overall, the media kit is a liberating process that requires the business owner’s time commitment. But this will prove to be a good time investment as it should free up a business owner’s path to do other things. It will also allow your target audience to find you and understand your product. Imagine not having to explain what your product is a million times to people! A good online media kit will market you well and even earn you free and positive publicity! Who can argue with that?
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