Cloud Computing – Green and Efficient IT for Small Businesses

Cloud technology


Due to the increasing demand for computing power, the energy used to power data centers is increasing. These data centers support many corporate institutions and need to operate 24/7. So, what are the best practices to decrease energy consumption in data centers? What are the energy saving techniques that can boost energy-conservation, improve business performance and save dollars?

According to Google’s study, small to medium-sized businesses would need approximately two servers to run their systems, one acting as primary server the other as a backup. Google also revealed that providing email from a remote and single network will only require 175 kWH (kilowatt hours) annually compared to the kWH of the two servers. Take note that 70 kWh is spent on email using two 200W servers. Another 105 kWh is spent for power, cooling and similar functions. That is a lot of energy saved regardless on which side to view.

Specifically, tools like the Internet and accompanying applications have made it possible for startups to save on a lot on utilities. However, maintenance of Internet access, computer databases, and servers are becoming more and more costly with the increasing dependence of businesses on the online platform. Eventually, the costs for running servers and keeping the business alive especially for the smaller enterprises are piling up.
Fortunately, the new cloud computing services from Google, promises to support small business operations while simultaneously upholding green initiatives – killing two birds with one stone.

With the increasing interest over energy consumption and use of more friendly energy sources, Google has developed a set of data center services allowing people to access a network of files, applications and systems without having to build the premises previously needed to do so. Google recently released a study backing up the use of cloud-based email as a more efficient application compared to operating an email in-house.

While this is one of the already countless claims supporting the use of cloud computing, Google maintains that their platform will eventually outshine the utilities of other similar and competing applications. The underlying principle of Google’s cloud computing application is that it is more energy efficient compared to running a physical hosting system. The cost efficiency should alone make it more appealing to small enterprises looking for ways to cut on costs. Generally, it is safe to say that cloud services provide advantage of economies which is based on a business model ensuring efficiency.

For small businesses, a guaranteed claim from the industry’s top player is substantial. The advantage in costs and the elimination of infrastructure to maintain are preferable for units competing against bigger fishes. The saved time, effort and money from maintaining data servers can be allotted to more aggressive and focused marketing strategies to increase online conversion and business sales. We all have to accept that natural energy sources are shrinking and we need to adopt energy-reduction strategies to ‘breathe better’.

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Mandira Srivastava

Mandira Srivastava is based in Bangalore, India. Equipped with mass communication degree, she started her career as editor-coordinator at Vadamalia media. She is a professional writer with over 4 years of experience and specializes in article writing, article rewriting and custom content development for websites & blogs.

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