Dos and Don’ts of Using Twitter for Q&A

Today, social media tools, when used efficiently, can disseminate information quickly on platforms that cross the boundaries of gender, country, age, race, and/or economic status. But, Twitter can also be used to gather information, and more and more Twitter users are asking questions pertinent to small businesses. If your business has ever received questions from customers on product recommendations or tech support, then maybe your business can benefit from using Twitter as a Q&A tool or app.

Find Answers Fast:

Twitter as a Q&A App has become popular. The social media platform is the ideal place for questions to be asked and answered and it also can be used effectively for businesses regarding their products and services.

On Twitter alone there are around 3 million questions asked every month and this makes it a great tool for interaction between companies and their customers. It makes it possible for direct interaction and correspondence between company and client and the questions can range from technical support to product recommendations and improvements regarding new products. This can help to build a good relationship between the company and the customer regarding the brand and also to make the customer feel more involved by giving feedback and advice on particular products. There’s also plenty of room for growth and improvement, as of those three million questions, between 20 and 30 percent of them never get answered.

The other great advantage of Twitter is that all the questions and answers that are posted can be followed by the other people following the company. This means that everyone will receive the information about the new product or service and this is a great way to advertise and reach a wider audience.

Generally, small business owners don’t have fat advertising budget like the bigger companies and the social media sites offer a great advertising and community building opportunity. You can easily post the latest information about your products and services and also get direct feedback from your customers regarding the products. Using Twitter as a Q&A app is an effective method that can benefit your business and also keep your customers up-to-date with the latest developments. You can also post links to your website, which will enable your customers to see your latest products and also purchase them. Twitter can also be used for special promotions for your products and you can also offer discounts if the customers buy something after reading about it on Twitter which will give the customer the incentive to stay interested in your Twitter updates and correspondence

Using Twitter and other social media websites offers small business owners many great opportunities for advertising and building a community of followers for their products and using Twitter as a Q&A app is an excellent way to keep your customers involved.

avatar

About Mandira Srivastava

Mandira Srivastava is based in Bangalore, India. Equipped with mass communication degree, she started her career as editor-coordinator at Vadamalia media. She is a professional writer with over 4 years of experience and specializes in article writing, article rewriting and custom content development for websites & blogs.