Businesses may go back and forth on whether or not social media should be allowed in the workplace, but all businesses agree that they would like their employees to socialize with each other and to collaborate as a team. Fortunately, there are a few tools out there that can turn socialization into collaboration and productivity.
“People like to work in a social way,” said Andrew Dixon, VP of Marketing and Operations for IGLOO Software. “This is a social approach to business productivity.”
IGLOO Software is a social software that turns social activity into productivity. It’s a web-based environment that makes it easier to collaborate and to view information. For example, IGLOO allows for the creation of wikis, blogs, and forums withing the system, which could be useful in bringing a new hire up to speed, or in catching other members of the team about a new client or a new proposal. It is meant to address specific business pain points by better enabling sales teams to sell and automating marketing processes.
“The number one tool to collaborate with is email, but it’s a linear process,” Dixon said. “It doesn’t support real time interaction. Sellers don’t live in this type of space.”
IGLOO improves collaboration among members of a sales team, for example, by making it easier for those members to share information and to work together on documents and presentations. This is something that sales teams are already doing on back-end tools or without technology, so IGLOO is a way to bring these tools together. Other features include being able to bookmark useful links for the team, a labelling system to categorize files, and version control to help keep track of documents that still need editing.
“IGLOO brings together socializing and document creation in a way that doesn’t exist today,” Dixon said. “Sales teams can work on everything, such as requests for proposals, contracts, presentations, and case studies.”
With this improved collaboration and organization of information, sales teams can close deals more quickly and create ad hoc teams to put together a quick presentation or proposal. IGLOO is based entirely on the cloud and integrates with other popular programs such as SharePoint and Salesforce.com as well as the corporate intranet and extranet. It’s also incredibly affordable, at $4 per user, per month.
“We offer very tailored apps that address business pain points,” Dixon said. “It’s fast, light, and inexpensive, and increases productivity.”