Steve Rubel, who works for a global PR firm, was?/is? the poster boy for social media. His picture was in the issue of Business Week that first covered blogging in 2005. Since that article social media has exploded and we small businesses have much more than blogs to consider.
We have social media networks, Facebook, Twitter, LinkedIn and now Google +. This does not include video, podcasts and ebooks.
Things can be VERY, VERY confusing.
In a recent post on Google+ Steve Rubel writes:
I have decided not to post here for the time being. I will leave my profile up. Google+ is great. I wish them luck. Really i do. But I have to make choices about where I spend my time and for me that’s Twitter, Facebook and soon Tumblr – where I will be doing more so. It’s where I get the most value for the time invested. So, adios for now. See you on one of those networks. I may change my mind one day, but right now this is my plan. See you online. / Steve
Steve’s post is VERY refreshing.
What it means is that small business owners should not go crazy trying to be number one in all the social networks. Stop trying to do a great podcast, produce great video and have the top fan count in your industry.
Instead focus on one or two areas when you can have the most impact and where your customers are most active.
From this small step, take more steps.
If you spread yourself too thin, you’ll find that instead of being number one (or even number two) in several areas, you’ll be almost nothing many areas. And while you’re scrambling to be everyone to everyone all the time, the core products and services of your business will suffer.
Listen to Steve. He’s a smart guy.