Orabrush tongue cleaner wasn’t doing well at first. It was on the shelves at various retailers, but people just weren’t buying it. In a last ditch effort to figure how to market the product to people, Dr. Bob Wagstaff, the inventor of the Orabrush tongue cleaner, went to a marketing class at Brigham Young University for ideas. The class determined that 92 percent of people would not purchase this product online. But, one student that eight percent is still millions of potential customers and that marketing online would still be worthwhile. That student, Jeffrey Harmon, though that a Youtube video would be the key to marketing the tongue cleaner right. And now, the rest is history.
This video from Business on Main, tells the story of Orabrush and how video marketing make what once was an obscure, unwanted product to a consumer hit. After eight years of trying to get attention on his invention, Wagstaff now has the attention he wanted with clever Youtube videos and impressive brand loyalty.