Tech & Your Biz: How a Tongue Cleaner Went Viral with YouTube Videos

orabrush tongue cleanerOrabrush tongue cleaner wasn’t doing well at first. It was on the shelves at various retailers, but people just weren’t buying it. In a last ditch effort to figure how to market the product to people, Dr. Bob Wagstaff, the inventor of the Orabrush tongue cleaner, went to a marketing class at Brigham Young University for ideas. The class determined that 92 percent of people would not purchase this product online. But, one student that eight percent is still millions of potential customers and that marketing online would still be worthwhile. That student, Jeffrey Harmon, though that a Youtube video would be the key to marketing the tongue cleaner right. And now, the rest is history.

This video from Business on Main, tells the story of Orabrush and how video marketing make what once was an obscure, unwanted product to a consumer hit. After eight years of trying to get attention on his invention, Wagstaff now has the attention he wanted with clever Youtube videos and impressive brand loyalty.

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Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as Smallbiztechnology.com, American City & County, Ideabing.com, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.

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