The New Google+ Accounts for Small Biz Owners

Google+ has finally arrived for Google business accounts!  If you work at a company that uses business email through Gmail, this is a sigh of relief.

Ever since Google+ rolled out its social network this past summer, business users constantly toggled between their personal Gmail accounts and their business Gmail access.  I know that I had to open two browsers to keep my personal gmail running to +1 anything I needed, while having another browser to continue seeing my work email.  This was a pain that took away from my Google+ social network experience.

Set Up Google+ Accounts on Business Accounts:

There are two ways to set up your Google+ account for your business:

1.  When logged into Gmail, look on the top right of your page.  Click on the “Settings” button and click on, “Create a Profile.”

Otherwise, if your Google Account Administrators have not given you access to the Google+ app, you should reach out to them with a request.

Adminstrators setting up Google+

If you’re running the show for your Google Business account, here is what you should do:

1.  Log into your Google Business Account here:

2.  If you haven’t installed Google Apps for your business account, consider it for an extra $5/month here:

3. Click on Organizations & Users to enable Google+ for certain users within your organization.

For more screenshots of the Administrator backend, you can check out Angela West’s article on

Don’t forget that Google+ for a business account has the same layout as Google+ through your personal email. Google reduced the learning curve for users here!

Why Google+ is a Good Idea for Small Businesses:

I admit I use Gmail and other Google products as a personalized filing cabinet for myself. When I +1 articles to share with others in my network, I’m also creating an index for myself to go back and read content that was of value to me.  In the same way, business users can share relevant content with their audience through Google+.  If you want others to understand what your product is about, then sharing relevant content around your product through Google+ is a winner.

Google+ also has an easy layout.  It has less clutter than Facebook.  Plus, there aren’t any advertisements that I see at the moment.  With an easier user interface, Google+ along with our Gmail usage, provides for a more seamless interaction within our network.  Smart move on Google!

Google+ will start rolling out features in which you can use other Google products with your Google+ account.  It will be interesting to keep an eye on how effortless Google will allow users to use their other services along with Google+.  Google’s shopping cart along with Google Places and checking in on your Google+ page–the opportunities are endless.

Google has remained consistent in creating products that are compatible with their products on the Google platform.  Content sharing has definitely become easier and easier with Google+.  The Android platform continues to be a promising product as Google rolls out mobile features for their products.  As a user advocate, I’m tempted to fall into Google+’s arms because of Google’s constant improvement, simple user interface, Chrome browser, and let’s not forget, my Android phone.

What Google+ has done that Facebook couldn’t do is easily label itself as a business tool.  Earlier, I mentioned that administrators can be selective in which users they give access to the Google+ profiles.  In the business environment, Facebook remains controversial as some see it as a time suck while other workplaces like the creative industry readily embrace it.  But Google+ in the work environment leaves a different impression in the minds of business users — they already enter the platform with a business mindset.

In the social network competition, I’ll keep an eye out for business users and which platform has beneficial features for your business!

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Formerly at Mashable, Sana Ahmed is a Social Technology Consultant who streamlines technology strategies for business, learning, and personal productivity. She trains digital users on how to take back their technology and get down to business! Sana also contributes to, and works on her startups in her spare time.

2 thoughts on “The New Google+ Accounts for Small Biz Owners

  1. Douglas Brown

    So far I am satisfied with the Google+ business page platform. It was fairly user friendly to setup and the page is a very clean format. I would like to see like many others are asking for the use of Multiple Admins and custom URLs. I wish more people would be open to adding you in their circles because I think the interaction is needed to help grow more users which means a better google+. I am anxious to see google Direct Connect and other features Google has planned for the future. 

    PS- Kudos to the author, this was a very helpful article:-)

    • Sana Ahmed

      Douglas, thanks for the response!  I definitely try to deliver content that is useful to the reader wasting their time!

      Your comment is insightful as many of these things would make life in Google+ easier.  I can’t help but think Google+ might be like LinkedIn and invite a more professional taste to users (esp. SmallBiz owners)!


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