Using Digital Signage for Your Small Business

Digital signage is much more than neon lights these days.

Digital signage is becoming increasingly popular among small businesses as a relatively cheap and effective way to advertise their products and services to a wider audience. The technology is available today for many small business owners to take advantage of and use for advertising at a lower cost than other traditional methods of advertising. By simply placing a digital sign in your business you can increase customer awareness about your products and services and keep them up to date with the latest information regarding special promotions and offers.

Research has shown that many small businesses have boosted sales revenue by up to 50 percent using digital signage. They work particularly well, for example, for upselling. If a customer is in your store to buy something they can also see the other offers that you have currently via the digital signage in your store and then take advantage of those offers.

The most common form of digital signage is the location based in-store advertising that you can set up and run by yourself, but there have recently been other developments of digital signage business models that now include internet and 3G smart phone based services.
The internet and smart phone services are offered by a network provider who will set up the signs on your premises and advertise products for your particular line of business, for example in medical and dental reception areas or in the showroom of a car dealership. They use target based advertising to the customers that includes advertising for your products and services.

The technology also works well in areas where members of the public have to wait or if you have a queue, for instance, in a store, it can drastically reduce the customers perception of their waiting time by keeping them occupied while waiting and this can have a more positive effect on business and customer relations. By placing a digital sign at the checkout you are guaranteed to attract the attention of the waiting customers and this is a great way to advertise the special offers that you have at the moment and keeping the system up to date on a daily basis increases the chances of generating more revenue.

The other method is to purchase the hardware and software by yourself and generate the advertising on your own media player. This has become more affordable and possible recently thanks to the reduction in the costs of hardware like LCD flat panel displays making it a more attractive option for small business owners to adapt a DIY approach to on premises advertising.

Digital signage is a great method for advertising products and services and keeping your customers up to date with the latest information.

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About Mandira Srivastava

Mandira Srivastava is based in Bangalore, India. Equipped with mass communication degree, she started her career as editor-coordinator at Vadamalia media. She is a professional writer with over 4 years of experience and specializes in article writing, article rewriting and custom content development for websites & blogs.

  • Anonymous

    A digital signature is another great way of advertising. Specially picking an eye catching figure. The avatars have become popular with individuals, why not with companies to create product awareness. 50% increase is a pretty good figure!
    Mark Brundage UOBIM