HTML 5 is a competing technology, which is an open standard (not owned by anyone) which enables programmers to also display visually engaging web pages. Although there are some differences and limitations in what HTML 5 can display, compared to Adobe, the differences to many users are not so big.
Many developers have been using HTML 5 for some time now in favor of Flash, but with Adobe announcing that it is no longer developing Flash for mobile devices, the days of Flash are coming quickly to an end.
Some 34% of the 100 most popular websites used HTML5 in the quarter ended in September, according to binvisions.com, a blog that tracks Web technologies. Resume searches by hiring managers looking for HTML5 expertise more than doubled between the first quarter and the third quarter, according the tech job site Dice.com.
The excitement has spread despite the fact that HTML5 is missing some key features. Many users, moreover, won’t notice striking differences from websites that use Flash.
One of the big differences with HTML 5 and Adobe Flash, other than programming differences, is that with Flash you have to download a Flash player to view Flash content. With HTML 5, your web browser can understand HMTL 5, with no additional software needed.
So what does this mean for your business?
As you look to upgrade your next web site and you are working with your developer to consider if you should use Flash or not. So many users are buying iPads, it makes sense to really consider if Flash is the best way to go. For sure in the coming months and years its use will decline in favor of HTML 5.
In what was a big factor in the decline of Flash: Apple (Steve Jobs) decided NOT to let iPads support Flash so Apple would not be dependent on Adobe. In hindsight it was a smart move. Here’s a note from him on Flash.
Having said that, listen to your web developer (assuming she’s GOOD) about which technology is best for your web site. There are so many variables in determining which programming language is best for your web site and how well a programming is coding it.
For a more detailed explanation of Flash vs HTML 5 and other languages read this post on ZD Net.