Archive of December 2011

Are You Missing the Boat? Only 23% of Businesses Use Facebook for Customer Service

When it comes to marketing, savvy businesses know to go where the customers go. These days, customers are on Facebook. But, according to a recent study by MarketTools, only 23 percent of businesses use Facebook for customer relations. According to MarketTools’ Karin Adams, businesses aren’t utilizing a valuable tool in reaching customers. “Companies are increasingly […]

Tech Thursday (Dec 29) – Avira, PayPal, Infusionsoft, Adobe, Manta

Only 40 Percent of Company Employees Take IT Security Seriously According to Avira Survey New Book for SMBs: The PayPal Official Insider Guide to Mobile Profits Infusionsoft Acquires CustomerHub Get “Attached” To New Features in Adobe FormsCentral Healthy, Wealthy or Wise? Small Businesses Rank Wealth Before Health for 2012 Only 40 Percent of Company Employees […]

Video Introduction to the Power of Web Analytics by Founder

Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage, according to Wikipedia. But, what does web analytics really measure and tell us about our website and online marketing strategy? Alex Chang, founder of Roost, explains how small business owners can turn their web analytics […]