I’m a firm believer that every business needs a web site, however, maybe there are a few exceptions. A very few.
CBS News reports that the US State Department is shutting down America.gov the web site educating the world about…America….in favor of using social networks to reach it’s audience.
Here are some things to consider as decide to shut down your web site and focus on social media or if you should keep your web site and build it up and still focus on social media.
Keep in mind, a web site is an important asset and goes FAR in boosting your rankings in search engines and also most of your customers/prospective customers will expect you to have a web site.
Keep or Ditch Your Web Site?
1. If your analytics tell you that that for the past 6 months your web traffic is decreasing but your social media engagement is increasing.
2. If you have a group of highly engaged customers who are actively Tweeting around your brand or active on your Facebook page
3. If you have employees (or others) who are actively posting content on your social media networks – photos, tips, insight.
4. If you don’t need a web site to SELL products but are finding that you’re sales are building through phone orders, a simple Yahoo (or other) store or Facebook app for online sales
5. Is your email newsletter readers hovering at 6 and your Facebook page readers are in the hundreds or thousands?
6. Do you have lots of content (digital food) to post online?
7. Do you have a product (or server or brand) that lends itself to high social engagement?
8. Do you have a white collar business like a law firm or accounting firm that might lend itself better to a traditional web site.
Join the discussion ad share your comments.