Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage, according to Wikipedia. But, what does web analytics really measure and tell us about our website and online marketing strategy?
Alex Chang, founder of Roost, explains how small business owners can turn their web analytics into meaningful data that can be used to make changes and to improve our online marketing strategies. In this video below, Chang shows how analytics can boost sales and get you new customers, when used and read properly.
Latest posts by Allison Midori Reilly (see all)
- Why Bloggers Need Website Security - June 22, 2012
- QR Code Security Best Practices - May 2, 2012
- 3 Easy Ways to Prevent Your Data from Being Tracked - April 11, 2012