Video Introduction to the Power of Web Analytics by Founder

web analyticsWeb analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage, according to Wikipedia. But, what does web analytics really measure and tell us about our website and online marketing strategy?

Alex Chang, founder of Roost, explains how small business owners can turn their web analytics into meaningful data that can be used to make changes and to improve our online marketing strategies. In this video below, Chang shows how analytics can boost sales and get you new customers, when used and read properly.

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Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as, American City & County,, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.

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