You can order a pizza, reserve movie tickets, and even watch a movie online. But, for most consumers, making appointments for haircuts and medical visits still requires a phone call. For small businesses, setting up a website that connects to your office’s electronic appointment system can be expensive and daunting. This week’s App of the Week looks to not only allow your customers to book appointments online, but via smart phone and social media as well.
Called GoBook, the app creates an online appointment book for your small business. Better yet, you’ll be able to sign up for free. Simply set up your online appointment book, blocking out the hours you’re available, and publicize your custom URL on all of your social media pages, websites, and on business cards to hand out to your customers. You can even set allotted times for various services, allowing the appointment service to automatically set aside specified blocks of time for each requested appointment.
GoBook’s unique service also captures information about your customers, including e-mail addresses and phone numbers. This allows you to create e-mail lists to send out e-mails about specials, enter custom information such as birthdays and customer preferences, and maintain a history of appointments. You can even upload a photo of your customer to the site so that you can easily recall them.
Mobile booking is a separate option, and is not necessary to use the site. By enabling customers to book appointments through social media sites and their mobile devices, however, you will likely increase your bookings, keeping your calendar full. The ability to book appointments from anywhere, using everything from a laptop to an iPhone, will put you ahead of the competition as a choice for businesses.
GoBook is the creation of GramercyOne, owner of the product SpaBooker, an online reservations system for spas. It is part of a software system called GoSuite, which also includes a product called GoPromote, an online marketing tool that allows you to promote your business via social media.
“Startup GramercyOne is taking an on-demand scheduling and CRM application first created for spas into a number of other verticals, in hopes of becoming the equivalent of restaurant-reservations hub OpenTable for services businesses,” said Chris Kanaracus of IDG News.
In addition to allowing customers to make appointments, GoBook has a dashboard feature that provides statistics on your business. You can determine your busiest times, review your business’s revenue, and monitor the success of your new online appointment system–all in reports you can export to Excel or PDF form.
Whether you currently have an electronic booking system or you’re still using pen and paper to book appointments, GoBook’s online appointment-setting service can help drive customers to your business. By simply allowing your customers to make appointments from anywhere, using a variety of electronic devices, you’ll find yourself busier and more organized than ever, with this week’s App of the Week.
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