This technology foundation is quickly shifting – well it has shifted.
The new power houses are Google, Facebook, Apple, Amazon.com, application developers and other providers of online services. (See Phil Simon’s book on platforms for more information on this).
In the “other” platform are the many companies providing viable business solutions – as a software as a service model. This includes Salesforce.com, BatchBlue, Infusionsoft, Intuit, Dropbox, Constant Contact and dozens of others.
All of these providers enable small business owners to buy from them directly. However, if you need to implement these solutions to fit your business specifically you’ll have to hire an expert (or team of experts) to help you. The other challenge you encounter, even before you make your first purchase, is that you don’ know what vendor’s will be here TODAY and HERE TOMORROW.
Last week I spoke with Bill O’dell Sr. Director, SMB Dell Cloud Solutions Marketing, who explained Dell’s big and aggressive moves into cloud computing to me.
Traditionally Dell has sold hardware (notebooks, servers, software) and also provided installation services and custom integration for hardware and software. Pretty a soup to nuts vendor for tech needs. This is still what Dell is doing.
However, Dell is now providing similar soup to nuts services for cloud services and can help with:
- – integrating cloud services together
- – integrating cloud services with legacy systms
- – getting support for cloud services
- – ensuring your cloud services is stable and secure
Dell is not the only vendor providing these services but Rackspace, Cbeyond and others are also providing soup to nuts software as a service assistance.
If you’re just using Office 365 or Mailchimp then it’s probably not worth it to work with Dell.
However, if your business is growing and you are moving a significant portion (or all) of your business to the cloud this is where a 3rd party company who can help you support, install, integrate and manage your cloud services environment is critical.