Over three-fourths of businesses say that events are very important to their business. They go to events like trade shows, social gatherings, classes, workshops, conferences, and even host their own events for the sake of education and lead generation. However, over a quarter of businesses aren’t sure which online tools to use to promote events, while another 13 percent have no idea how to use online tools to promote their events. Let’s change this right now and show you how technology can play a key part in your event marketing.
Even though you may not be hosting an event, it’s still useful to promote that your business is attending an event, especially if it’s a conference or trade show where you can possible generate a few leads. So, what online tools are available for businesses to advertise an event, or their attendance to an event?
One of the most obvious is social media, even though 58 percent of businesses are unlikely to rely on social media for event marketing, which is just silly. Why wouldn’t a business utilize social media to spread the word about events, especially if the business already has a Facebook page and a Twitter account? True, it might be harder to attract invites this way, but fortunately, Constant Contact has some great RSVP and event reminder tools that would compliment social media well. After all, social media is the new word-of-mouth, and 65 percent of businesses already consider word-of-mouth as their most used promotional method for events and event attendance. So, naturally, social media is a perfect fit for event marketing.
Another great way to utilize technology is to blog about the event on the company blog. This should include more than an announcement prior to the event, whether you are hosting the event or attending. Jazz things up by having someone blog while at the event, like right after coming out of a great session or at the end of day on the trade show floor. Don’t be afraid to write a recap of the event as well, perhaps outlining what you’ve learned or what you’ve achieved. All those extra posts not only add indexed pages to your website (thus, increasing your search engine ranking), but you get a lot more valuable content out of then event than if you just did one post on it.
This has been mentioned a few times, but don’t be afraid to host your own events and to set those events up with their own websites and social media feeds. You may not know this, but Smallbiztechnology.com hosts its own events, such as the Small Business Technology Tour, which wrapped up in November. A local marketing firm in St. Louis called CMS Solutions also takes the time to hosts its own events. Your events can range from a webinar to a workshop, from hosting a speaker to having an open house. It doesn’t have to be anything large or fancy, unless of course that’s what you’re going for.
Overall, technology can be very much a part of event marketing, and is certainly much more than having presentations and top-of-the-line projectors. Make sure to incorporate technology into event marketing, not just the events themselves.
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