Is Spending Money on Social Media Ads Worth It?


Let’s say you want to be the next Bill Gates, Larry Page, Sam Walton or Jeffrey Bezos. This is far from realistic, but you just want to be a successful small business owner and don’t exactly have the massive marketing budget. After all, it requires thousands and thousands of dollars. It would be wrong if you give up your business plan and go back to your fulltime job, just because you don’t have big advertising budget.

A decade ago, enterprises had few options to advertise their product. Now, they have plenty of innovative advertising platforms where they can launch, promote their products/service with little or no investment. There is tremendous increase in the number of Internet users all around the world and this has led to remarkable increase in a user’s online social networking activity.

How innovative is your Marketing?
I believe there will be hardly anyone who uses the Internet and is not aware about social networking websites like Facebook, Myspace, Orkut, Google+, Linkedin etc. Social media, a word-of-mouth marketing from the online communities has become the cheapest medium to promote a product or service as it is available for free to everyone. It would not be wrong to say that today almost all Internet users have an active profile on at least one social networking site. These people can spend hours on these websites. These social networking websites are witnessing millions of hits each day and enable people to post any kinds of content like blogs, text, comments and videos etc.

Social media advertising is real game changer:
So, these social networks are attractive, affordable platform to advertise product and services for small business owners as it has reshaped advertising at its core. Internet and mobile marketing are moving rapidly toward more integration with social media functionality.

Get proactive with Social Media Advertising:
From automobile, education, healthcare and hospitality to jewelry, boutique, restaurant, retail and stocks — No matter what kind or size of business you run, social media marketing is the suitable tool to reach your target audience. Social media is beneficial to your business because: it is inexpensive, data driven, easy to track, drive sales, and supports sales through other channels.

It’s all about connection:
The genuine connections with guests, existing customers and perspective customers are an important fundamental that underpins any marketing innovation. Keep on thinking how to connect on a personal level with your audience.

Online presence without web portal:
Creating your own website is cheap these days. But, many startups cannot afford to set up and maintain their company website. In order to save money, these companies are creating pages on Facebook, LinkedIn and Twitter. These are also starting their blogs and listing their firms in free business directories like

How to get more form Social network:
I think, social websites like Facebook, LinkedIn, Twitter allows business owners to carry run pretty low cost campaigns. Offer your Facebook fans with something extra that is not available on your blog or website. Consider uploading images from your PowerPoint presentations by using the Facebook video application. Coupons and offers are a great way to get noticed too!

Social media Ad spending:
Merely advertising on a social media platform doesn’t mean that you will get tons of customers over the night. There are cases when many new and upcoming businesses have spent money on their social media advertising and they are losing money in the process. I’m not saying that making a social networking page wouldn’t help your business. Presence on a social networking website will surely help boost your company and product visibility.
It would be good idea not to jump into buying ads at social site until you are sure how effective your strategies are going to be.


About Mandira Srivastava

Mandira Srivastava is based in Bangalore, India. Equipped with mass communication degree, she started her career as editor-coordinator at Vadamalia media. She is a professional writer with over 4 years of experience and specializes in article writing, article rewriting and custom content development for websites & blogs.