Is Your Email Server, Serving Your Needs Or Is It Stifling Your Business

Last week I was attending a brown bag meeting hosted by Adrian Miller (sales trainer) founder of Adrian’s Network. At this event the founder of Help With A Smile shared with us 5 tips for  using technology better. In one of these tips he spoke about his experience with email and reviewed Google Apps and Microsoft Outlook.

His presentation reminded me that email is such an important part of how small businesses communicate. With this in mind it’s important to ensure you have the right email server for your business.

It appears that Microsoft Exchange (hosted in the cloud or in a server in your office) or Google Apps hold the lion’s share of email server market shares. However there are many other email servers which could be great for your business. Zoho, Kerio and BlueTie all offer email servers.

Another email tool I’ve been looking at Oasys Mail Manager . This Outlook plug in,  excels at enabling email users to easily collaborate on their received email.

When email is received, users can place their email into collections which are searchable company wide on a network, or just an individual computer. This type of system is ideal for project management as each email is a archived but searchable document that everyone can have access to.

On Oasys spokesperson tells me that:

Mail Manager was originally created for the architecture, engineering and construction sector to eliminate project communication errors and enable fast and accurate e-discovery that prevents costly fines during potential litigation demands. The program has been such a success that it is now used across all industries as a simple, collaborative, email management tool.

Lesson learned: Audit your email server and ensure it’s working for you and giving you what’s most important to your business. If it’s not working for you find out what other email servers are available.

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About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, Smallbiztechnology.com & Infusionsoft. Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook