The Greek philosopher Heraclitus (535 BC – 475 BC) seems like a strange dude to be quoting in an article entitled “Mobile Email Marketing Top 5 Tips For Success.”
However, old Heraclitus does help us frame this article with his quote:
“NOTHING ENDURES BUT CHANGE!”
By the time you finish reading this, maybe the info in it will have changed. As victims of 21st century living, we adapt to change faster than any generation in the history of mankind.
Did you know at least 35 percent of American adults own a smartphone and a minimum of16 percent of all emails are read on mobile devices?
Here are 5 tips to make your mobile email marketing campaign more successful:
TIP #1: THINKING ABOUT MOBILE EMAIL? FIRST, HAVE A MOBILE SITE
Want to really make a mobile device user and potential customer angry? Let him click an email link to a website not adapted for mobile browser access.
A recent Google Adweek Presentation found 51 percent of smartphone users are more likely to purchase from retailers with a mobile-specific website!
Learn how to build mobile-ready sites by reading the Econsultancy Mobile Websites & Apps Best Practice Guide.
TIP #2: PREPARE FOR A QUICK GLANCE
When reading emails on small mobile screens, think about how you’re going to fit your message in it. Keep that small screen for emails in mind at all times.
TIP #3: MAKE IMPORTANT THINGS BIG
If you want to deliver an important message quickly on a small screen, make the text of what’s really important BIG! Small screens mean you have a small amount of time to attract a customer’s attention. Everything can’t be BIG in your email message or your message will lose it’s impact.
According to various studies, the more action items in a newsletter, the less response each one receives.
TIP #4: INTEGRATE YOUR EFFORTS
You can’t segregate yourself in America anymore, and you can’t segregate your mobile email marketing campaign.
Seventy eight percent of mobile email users use social networking sites regularly. Studies (not related to mobile email marketing) have shown audiences exposed to both a joint TV-ad and online ad campaign have an 18 percent higher general recall.
While you can design one media campaign, remember that each platform is different. TV, email, social, print, and radio have unique features that need to be leveraged accordingly.
TIP #5: ANALYTICS
Analytics for your moblie email marketing campaign lets you to see the percentage of your emails opened, when the emails were opened, and what was clicked.
Many email marketeers integrate analytics right into their product.
Tagging individual links in emails is time consuming, but you gain valuable data by tracking each specific link.
Media platforms will continue to change, but the need for a successful marketing campaign remains the same.