Mobile Marketing Strategies for Small Businesses


Do you happen to know anyone who doesn’t have a mobile phone? No one! Even my household helper, my driver, my gardener, the bagger in the grocery store, the garbage collector, and even my manicurist has a mobile phone. These days it is not luxury; it is quite affordable and a necessary accessary. Whatever type of mobile phone you have – whether it is the most expensive one or the latest there is in the market – it really doesn’t matter. What matters is, you’re connected to a wireless carrier like AT&T, T-Mobile, etc. or you’re connected online (meaning connected to the Internet). This can be through wireless hot-spots or using the 3G/4G technology.

When mobile phones gained their popularity about a decade ago, its primary function was communication. With the development of mobile technology, text messaging was first service that came in existence and after that MMS (Multimedia Messaging Service), entertainment through music players, radio, email, Internet access, gaming and so on and so forth.

Now, it’s not just communication that the mobile phone companies and mobile network carriers are after, they are offering other services like mobile phone marketing, gaming, and social media advertising. These give so much advantage to people who are starting and who currently own businesses. Not only can they receive updates to their business or sales status but they can get lot of things done too. This is also one of their strategies to make their business a success. It is one of their marketing campaigns. And what is the reason behind this? Simple, mobile text messages are cheap and with the widespread use of the Internet, they can get more exposure by sending their advertisements through it. This particular strategy is way cheaper compared to the traditional marketing strategies like TV advertisements, print-ads and the like.

There are several ways and tools in order for these entrepreneurs apply these mobile marketing strategies. We will discuss a few of them and see how these tools help them boost their sales.

Text Messaging: You can send your announcements, new products, promotions, and discount privileges through texts. You can also conduct a raffle and the customer’s text message could be their entry. This is very easy for you since you just need to send the text message to a bunch of people. You can also have a partnership with some mobile network carrier and help you promote your products and services.

Media Exposure: People would want to know about your products through media exposure. This can be received by your customers through email or simply by browsing the internet. You as a business owner can send emails or newsletter to your clients and provide them with one-of-a-kind deals that they cannot refuse. And since smartphones are gaining popularity nowadays, it won’t be difficult to send these email messages to them. They can even reply and send back inquiries to you in case they have questions or concerns. You can now have a quicker and direct response to your marketing.

Mobile Web Analytics: Not all phones are capable of web analytics. This is because web analytics uses JavaScript tags and only high-end cell phones can accept these tags. But this is one important way of tracking people going to your website. This is also helpful if you want to know which mobile marketing campaigns are effective and which of those are not. With these data, you could come up with a more effective marketing making a boost in your sales.

Consumer Interaction: One way to get a direct response to your customers is through instant messaging (IM). This particular strategy is not yet done by a lot of business owners as a marketing tool. You can have an edge and be the first one to use this strategy and get the rewards. You can set this up through social websites like Twitter or Facebook. Now you can answer your customer’s questions and complaints right away and give an excellent customer service. Now that is fast service.

Mobile Apps: More and more mobile applications can be downloaded and provide mobile marketing. Mobile apps like WeReward where customers can check-in at their store’s websites and earn points. These points are good as cash and they can use it to purchase products from their websites. Business owners no longer need a programmer to set up an app. Once this tool gets noticed and more people become aware of it, you might be surprised how early you can get your return on investment.

There are so many things that you can do to boost your sales. From simple texting messages to a much complicated creation of mobile applications, you can choose anything and I can assure you it will give you great results. Mobile marketing is now becoming a trend so be sure to be the first ones to get the benefits of this incredible marketing strategy.


About Mandira Srivastava

Mandira Srivastava is based in Bangalore, India. Equipped with mass communication degree, she started her career as editor-coordinator at Vadamalia media. She is a professional writer with over 4 years of experience and specializes in article writing, article rewriting and custom content development for websites & blogs.

  • Mark Hammond

    Never forget YouTube. Many mobile phones can play video and one of the best ways of getting  a message across is via video. At Magicbuz we have found that video customer testimonials are very effective and easy and cheap to make

    • Ramon Ray

      Excellent insight and thanks. So maybe an editorial calendar of customer testimonials?

  • Kate

    I know a lot of people who do not own a cell phone or other mobile device.

    • Ramon Ray

      Really? Lots???? I don’t know anyone who does not have at least a cell phone – but I DO KNOW you are so right! :)