For example, Jay Goltz (New York Times blogger and entrepreneur) is on a mission to transform his businesses from a business that happens to sell online to a business that treats online sales as much of a serious investment as a bricks and mortar retail sales. All business owners need to treat their online businesses as an investment and not as an added cost.
Retailers need to focus on three core areas, when they sell online, in addition to keep track of other areas such as customer service, fulfillment and more.
As more shoppers are shopping from their smartphones or other mobile devices it’s critical that online retail stores become experts (hired expertise or in-house) in mobile commerce. The facts speak for themselves:
PayPal saw a six-fold (516%) increase in global mobile payment volume on Black Friday 2011 compared to Black Friday 2010.
Mobile commerce is more than just placing products in a Yahoo Store or some other a
e-commerce system, it takes knowing the nuances of how your product displays and is navigated on a mobile browser.
Security is also very, very important
While this is probably one of the biggest challenges and specialties to know about, it’s so important. If hackers access your product or customer database your business will suffer in the confidence of customers and possibly your web site being shut down by hackers or your financial institutions not working with you to process credit card transactions.
Last but not least the overall navigation of your mobile commerce web site is important. How your web site looks on 21″ computer screen is much different than how it looks on a cell phone or Black Berry Playbook. Do YOU know the difference.
PayPal’s Insider’s Guide to Growing Your Business is a great resource for selling online.
If you have not heard John ColderIce Lawson’s video with some fresh tips for selling online, you should watch it here.