Small Biz New Year’s Resolution: Improve Your Biz with Mobile Marketing

Tried all possible marketing strategies out there to promote your brand, but aren’t getting the results you want? Do you feel guilty of only “scraping the surface” of the mobile marketing you used to reach your potential customers?

When mobile marketing was introduced in the early 2000s, it truly became a hit in the years after it was introduced. Many people accepted this concept because it was relatively cheap compared to the traditional ways of marketing like through billboards, TV commercials, print ads, etc. Since more and more people have a cell phone today, it is easy for small businesses to promote their products and services through mobile communication.

For people who are just starting up, and for those who owns a small business, this is the best time to use mobile marketing to promote their products and services. The holiday shopping season may be over, but the new year offers a wonderful opportunity to experiment. If you are not able to get the desired outputs for your mobile marketing efforts, it could be due to lack of time, skill and resources; you need to consider few factors and few tips that will reshape your marketing strategy.

Know your public – Make sure that when you send your promotional SMS messages, you should also know to whom to send it to. Make sure that you send these messages to the right target audience. Is your message only meant for women, for men, for kids, for the elderly, or mixed? Decide and then sent it! Most of the time people who receive messages not intended for them will get annoyed and ignore those messages, so you need to be creative and careful while selecting right audience for you.

Deals that your buyers can’t refuse – Offer deals that are cheap and easy to sell. This way they will always be excited for your next promotional items and will stick to your brand even more.

No more SPAM messages – Another worthy small business resolution to consider for 2012 is to avoid sending SPAM messages to your clients. People get really irritated and frustrated with these messages that are being sent over and over again. So, instead of people liking and knowing your brand, it will just give a negative impression on you.

Personalized customer service – Be sure to quickly respond to your customer’s concerns and needs. This is one way of gaining their trust and it will make them stick to your brand if your customer service is great.

Reward is key – Give them rewards when promoting your products. This way they will become more interested in buying your products and services in the future. Make your clients feel special in this way.

You can do so much with mobile devices. Since it has become a necessity, it is not difficult to attain benefit from these things and make it a new opportunity for your business. It isn’t just simple; it’s cheap, interactive and super easy to manage. Sooner or later, I’m pretty sure that with the development of mobile applications, more ways of promoting one’s brand would become much easier and better than this. You can never go wrong with this. Whatever business you may have, or however small it is, mobile marketing will be your stepping stone to success.

I would like to add that, the points mentioned above for mobile marketing resolutions for 2012 are not “immediate fixes” for your marketing issues, but you may consider starting with this strategy now!

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About Mandira Srivastava

Mandira Srivastava is based in Bangalore, India. Equipped with mass communication degree, she started her career as editor-coordinator at Vadamalia media. She is a professional writer with over 4 years of experience and specializes in article writing, article rewriting and custom content development for websites & blogs.