Small Business New Year’s Resolution: Improving Your Website

web siteSpeed and security: those are two things that small businesses could improve on their websites in 2012. To help make that resolution achievable is CloudFlare, a software firm that optimizes speed and enhances security at a small business-friendly price.

“It doesn’t make sense for small businesses to invest a lot,” said Matthew Prince, CEO of CloudFlare. “Shared hosting prevents small businesses from owning their own hardware, so we wanted to make it affordable for them.”

Cloudflare can protect a small business website from two types of major security problems that are on the rise: the innocent bystander attack and a specific SMB targeted attack.

“Fifteen percent of traffic to a website is some type of attack,” Prince said. “They’re trying to find a flaw in order to get access to resources without paying for them.”

Prince said that cybercriminals do this to find the services in order to host illegal sites, such as gambling and child pornography. Cloudflare can get in front of your website to stop these attacks, before it becomes a public relations nightmare. As for the SMB targeted attack, Cloudflare can get in front of those too.

This second type of attack is similar to those old extortion schemes from those old gangster movies, except online. An email is sent to the small business owner, saying that he or she needs to pay money in order to prevent an attack from coming to the website. If the small business owner doesn’t pay, then that attack will come to the website. With Cloudflare, a small business owner would be able to notify Cloudflare, and the firm can do something about it.

“Every small business goes through these challenges,” Prince said. “We pool our resources together and that’s the essence of the service.”

This services also includes speed improvements, which can make a difference in revenues, according to an Amazon study. This study found that a 1/10 second improvement in speed meant an one percent increase in revenue.

“Speed equals dollars on an e-commerce site,” Prince said. “The reputation of a business is also positive when it’s fast, crisp, and loads correctly.”

Essentially, Cloudflare can help a small business maintain its online brand by preventing illegal activity while keeping it live and running smoothly. Cloudflare currently has a community of 100,000 websites, with a combined total of 25 billion web pages within it.

“We’re building a community that works together to protect each other,” Prince said. “Every site that signs up makes the community better. Our service gets smarter and smarter.”


About Allison Midori Reilly

Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as, American City & County,, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.

  • Kelvin Igbinigie

    Speed and security are truly two things that every small business must be sure of in their website. My first forum I created was hacked due to poor security… My next blog is well secured now… Thanks for your post