Socl, Microsoft’s New Social Network?

soclFacebook, Google+, Twitter, and YouTube are getting new competitor. Socl, a Microsoft social network that’s just arrived to an already saturated social media spheres. I am expecting a big, interesting ‘virtual sumo wrestling fight’ among these social networking giants. What’s your take?

Origin of Socl:
Last month, the Verge released its article regarding their “personal experience” on the new social networking site called Socl. So what is this really all about? Socl actually used to be called Tulalip, which is a Microsoft research team project that was accidentally uploaded to the internet. It has been said that its purpose was for testing with a few Microsoft people and it wasn’t their intention that it got leaked out. Microsoft didn’t release any other information yet regarding that incident. Even if you search for it in Microsoft, you will not find any other information about Socl.

What is so unique about it?
The Verge shows the different features of the new site. It showed some screenshots of the design, which basically looks like Facebook’s interface. One thing that is cool about it is the search feature, which is powered by Bing. Once you search about anything, you’ll have a capability to tag friends and they can even comment or like it. Now that would be cool! Then, there’s the Video Party, which has the capability of chatting with friends and watching videos with your friends.

Another social networking site?
A lot of people are wondering if having another site like this is necessary. For some, there would be more cons to this than pros. If you are an individual who just wants to “share” then your security could be at risk if you set up another account like this. More people would know about you and more information can be shared like your interests, hobbies, etc. This is because Socl have a feature called Social Search, which would let your friends see what you search in the site. Whether it’s about a restaurant you want to go to, a movie, a concert, etc. But, I think the most people who will benefit from this would be small and part-time business owners.

Your business “socially” online:
Being a part of this new social networking site is beneficial for small business owners. They are free to advertise their products and services for free. The more sites like this that you’re part of, the more people will know what you offer. And if more people know about you “socially”, then more people who will get interested in what you sell. More exposure means more sales. And if you add excellent customer service, then this can be your way up.

So, whether you use Socl for personal or business use, remember that security is your top priority. I’m pretty sure it’s still on its testing stage and they are gathering more comments from users to improve their site. What we can do right now is to wait for Microsoft’s launch of this new social networking site and see what more is in store for us.

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About Mandira Srivastava

Mandira Srivastava is based in Bangalore, India. Equipped with mass communication degree, she started her career as editor-coordinator at Vadamalia media. She is a professional writer with over 4 years of experience and specializes in article writing, article rewriting and custom content development for websites & blogs.