Tech Thursday (Dec 1) – Constant Contact, Epson,, AT&T, RPost

Leading Retail Software and Solutions Providers Partners with Constant Contact

Epson Expands WorkForce Line with New AIOs Delivering Superior Performance for Small Businesses Unveils Full Suite of Social Retargeting Solutions – Increase Conversion by up to 50%

Go Ahead – Bring Your Own Device to Work

RPost Debuts Integrated Security, Legal and Document Services for Microsoft Outlook

Leading Retail Software and Solutions Providers Partners with Constant Contact

Integrations Work to Help Retailers Drive Repeat Business, Build Long-Term Customer Relationships

WALTHAM, Mass. –Retail Pro International and Seamless Receipts have partnered with Constant Contact®, Inc. (NASDAQ: CTCT) to help retailers bridge the gap between securing email addresses from customers and transferring those email addresses into marketingdatabases. Further, the integrations allow retailers to sharpen the focus of their marketing campaigns by more effectively targeting customers and prospects through segmentation.

These integrations allow retailers to eliminate the tedious process of manually extracting data from their Point of Sale (POS) system and, with just one click, move segmented customer lists directly to their Constant Contact Email Marketing database.

“For small businesses, time truly is money. Tools that simplify critical business processes and get small business owners back to their customers aren’t just nice-to-haves, they are must-haves,” said Rick Jensen, chief sales and marketing officer at Constant Contact.  “These integrations are just one more way we can help our small businesses customers reduce inefficiencies and let them focus on building relationships with their customers and driving repeat business.”

Full customer name, address and phone number, as well as almost all other customer fields such as store credit, charge balance, and UDF fields can be exported from Retail Pro POS into Constant Contact, and with Seamless Receipts, retailers can deliver electronic receipts to customers, engaging them with branded communications and personalized promotions beyond the purchase.

Epson Expands WorkForce Line with New AIOs Delivering Superior Performance for Small Businesses

Epson WorkForce® 435, 545, 645 and 845 Offer Performance and Savings to Keep Businesses Running at Full Speed

LONG BEACH, Calif. – Epson America, Inc., today announced a new line of superior performing printers for small and home-based businesses – the WorkForce® 435, 545, 645 and 845.  The new all-in-ones deliver the world’s fastest print speeds1 and mobile printing capabilities through Epson Connect2 to ensure easy, hassle-free printing. Each model in the series offers a range of functionality and intuitive operation at an affordable price.

The WorkForce 845 all-in-one is ideal for small businesses requiring robust functionality with a higher printing volume. The WorkForce 845 delivers one-sided print speeds of 15 ISO ppm (black) and 9.3 ISO ppm (color) and the world’s fastest two-sided print speeds1 of 7.4 ISO ppm (black) and 5.4 ISO ppm color.  It also offers a 500-sheet input capacity which translates into less time spent making sure the printer has enough paper, so energy can be focused on core business functions.  It also boasts an array of high-productivity features including automatic double-sided printing, copying and a 7.8” Smart Touch panel. With the included Extra High-capacity ink cartridges, businesses will save on ink — up to 40 percent versus color lasers3.

The WorkForce 645 boasts the world’s fastest one- and two-sides print speeds in its class1 with 15 ISO ppm (black) and 7.2 ISO ppm (color) one-sided, and. 7.5 ISO ppm (black) and 4.6 ISO ppm (color) two-sided. With its two-sided Auto Document Feeder, copying and scanning two-sided originals is effortless and increases productivity. The WorkForce 545 features a 250-sheet paper tray and ISO print speed of 15 ppm black, as well a 2.5” color LCD for quick and easy photo viewing and printing.The WorkForce 435 is an entry-level business all-in-one offering many of the higher-end business functionality in a fast and affordable package.

Each model in the series offers mobile printing capabilities with Epson Connect2 and allow for savings over color laser printers with Epson’s exclusive DURABrite® Ultra ink for smudge, water and fade resistant output. Also, each model is equipped with Wi-Fi n connectivity4, a 30-page automatic document feeder (ADF), and built-in memory card slots for easy file transfers.  The WorkForce 545, 645 and 845 also offer Ethernet networking as an additional mode of connectivity. Unveils Full Suite of Social Retargeting Solutions – Increase Conversion by up to 50%

Leading ReTargeting Provider to Help Brands Discover, Influence and Interact with Robust Social Media ReTargeting Solution

SAN FRANCISCO – Coming off a second quarter revenue boost of 217% year-over-year,, the leader in the online advertising retargeting space, today released a full social media retargeting platform, ReTargeter Social.  ReTargeter Social combines three social media retargeting products – RTInfluencer, RTDiscover, and RTInteractive – designed to help brands target their biggest online advocates, increase their network reach via social media and increases conversions by up to 50%.

“ReTargeter Social keeps brands in front of their audience and is proven to help increase their network reach via social media,” said Arjun Dev Arora, Chief Executive Officer of ReTargeter, LLC.  “Social retargeting can increase conversions by up to 50% and increase efficiency of retargeting by up to 10times. In addition, targeted social users are 4 times more likely to click on shared links.  No other retargeting platform has the robust product offering that ReTargeter has.”

ReTargeter Social focuses on serving unique ads and content to a brand’s audience after they have engaged with the brand without converting. Users are initially targeted via direct visits, twitter feeds, Facebook, and other marketing vehicles.  ReTargeter Social has three unique ways to target and engage your audience, including:

RTInfluencer – helps you encourage and reward social influencers in any industry. RTInfluencer utilizes the advanced targeting capabilities of on-site segmentation with the engagement thatyour brand receives from social-sharing.  Brands can target the followers of social influencers or the influencers themselves that share their content from a brand site, to build and maintain a valuable audience made up of not just visitors to their site, but also those who share brand’s content and the people who listen to them.

RTDiscover – A new way to target by helping brands to identify, reach and retarget relevant social influencers and their audience based on a unique algorithm. RTDiscover indexes the top Twitter users with in an industry, and using a combination of email and display advertising, reach these influencers with unique ads, ensuring that your message gets delivered across your entire network.

Go Ahead – Bring Your Own Device to Work

Safely Access Business Data on Personal Mobile Devices with AT&T Toggle

Switch between work and play with a few quick taps on your smartphone or tablet. Carry one device, loaded with your favorite games and apps as well as your business email, contacts and calendars. And imagine your company not minding one bit.

All this is coming from AT&T*.

AT&T Toggle separates and safeguards business data on employees’ mobile devices, creating a distinct work mode apart from the typical personal mode in a single smartphone or tablet. AT&T is the first U.S. carrier to announce this type of application, with availability expected before the end of 2011.

  • Personal mode: When not working, send text messages to friends, watch TV shows and movies, and play games on your mobile device as you otherwise would. Personal activities remain segregated.
  • Work mode: If it’s time to buckle down and focus on business, employees can enter their work environment. In this mode, users can access corporate email, applications, calendars and more, just as they would on a company-provided device.

“Our research shows that approximately 50 million employees in the U.S. alone could benefit from business mobile applications,” said John Stankey, President and CEO, AT&T Business Solutions. “Mobile applications delivered in a cloud computing environment can transform business operations. AT&T is focused on integrating advanced technologies – like cloud and mobility – to create valuable solutions for our customers.”

Many Connected Devices, Few IT Resources

According to a July 2011 Forrester Research, Inc. report, nearly 60 percent of companies allow employees to use personal devices for work and provide IT support for some or all of these devices.1

The “bring your own device” trend can benefit businesses in a number of ways, saving on costs associated with company-owned equipment and satisfying employees’ desire for flexibility. At the same time, IT personnel often struggle to maintain control over dozens of different smartphones and tablets, stretching their time and budgets to the limit.

RPost Debuts Integrated Security, Legal and Document Services for Microsoft Outlook

RPost’s Desktop Software Upgrade for Microsoft Outlook Brings a Comprehensive Business Messaging Extension that Includes New and Intuitive Tools for Third-Party Developers

Los Angeles, CA – RPost, the inventor of Registered Email services, today released a major upgrade to its RPost desktop software extension for Microsoft Outlook. RPost for Outlook 2000-2010 is an integrated messaging platform that provides for legal electronic messaging, business productivity, unique messaging collaboration, email encryption security and document signing services – all offered through a light plug-in that adds a special Send button to the Outlook toolbar for on-demand functionality. As part of this significant upgrade, RPost also offers a new special developers’ version to its underlying Outlook software that programmatically launches RPost’s Outlook user interface and functionality. This permits developers to add RPost functions without any Outlook programming complexity.

In addition to the new developer tools for Outlook, the upgraded extension – now available in the Microsoft platform section of the RPost Apps Marketplace – also offers:

  • Support for Outlook 2010 32-bit and 64-bit
  • Extensive configurability for IT staff pre-installation or by end users after installation
  • Security features for IT staff to lock in feature settings
  • Additional advanced sender email and document signing and recipient document signoff services
  • Additional configuration options for enterprise, executive, and network modes of RPost email encryption services
  • New client / reference code capabilities, with automated subject line tagging
  • New user interface with special settings to minimize feature selection menu
  • Ability to force certain features or select by default
  • Multi-language detection and localization

This RPost extension presents the email sender with award-winning services that integrate fluidly with Outlook’s standard user interface. RPost’s “Send Registered” button is placed right next to the standard “Send” button in the standard Outlook toolbar, giving the user the simplest possible option of assigning the RPost added functionality to high-value outbound messages.


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Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as, American City & County,, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.

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