It’s very daunting to be a small business owner. There’s a lot going on, so a small business owner needs all the help he or she can get. So, why not get that help through technology? That’s what tailored clothing company Taylor Stitch did when it expanded from a strictly e-commerce platform to its first retail store in San Francisco.
“[Before Vend] we used spreadsheets,” said Mike Maher, co-owner of Taylor Stitch. “We hoped we didn’t sell out and apologized [to customers] more often.”
Vend is a web-based point-of-sale and inventory management software that costs Taylor Stitch about $50 a month to use. Taylor Stitch started using Vend about 10 months ago, when they opened their first brick-and-mortar store. The retailer had only been online until then, and simply didn’t have a system for managing inventory. Taylor Stitch needed something to make managing its selection of men’s handmade clothing easier, since customers now had two avenues to purchase products, instead of just one.
“It was easy to implement. Quick and painless,” Maher said. “The reporting is amazing. We can see how much we sold, the cost to use, and how well the product is doing in the market. It’s pure simplicity.”
Vend may be easy to implement, but it’s also easy to use. Not only can Taylor Stitch take advantage of the reporting, but the company can use that information to reach out to customers in a personal way, such as reaching out to them on their birthday, or recommending products similar to what they’ve purchased.
“We want to be transparent as business owners,” Maher said. “We want to take care of our customers.”
Another one of the great things about Vend is that is integrates well with the other software Taylor Stitch is using, such as Shopify and Xero. Since it’s so inexpensive to use Vend and the other software programs, Taylor Stitch has seen financial savings since the company doesn’t have purchase hardware.
These financial savings have translated into growth for Taylor Stitch. The company just hired its first employee, and is opening another store early next year. Once the new store is open, Taylor Stitch will use Vend to compare registers and to incorporate product mixes. These product mixes will match the store to the neighborhood in which its located and the clientele most likely to visit each store.
“We like to think we’re trailblazing,” Maher said. “We’re pushing [our vendors] toward the system. It’s a suite of products we truly believe in.”