Joy R. Butler is an attorney and the author of The Cyber Citizen’s Guide Through the Legal Jungle: Internet Law for Your Professional Online Presence. She blogs at www.
Today, there is an app for nearly everything – from finding a neighborhood bar to pointing a TV satellite dish to the correct satellite. While the app industry explosion creates tremendous opportunities for developers, it also creates new legal issues. Here are legal pitfalls that can trip the unwary app developer:
Piggy-backing on an Existing Platform.
Targeting Kids Can Lead to Large Government Fines.
Incorporating Music into Apps.
The commercial use of music typically requires a license and frequently requires multiple licenses from multiple parties. The music industry gives specific names to many licenses according to whether it is the song or sound recording you are using and according to how you are using it. For example, streaming a specific recording typically requires a public performance license in the recording as well as a public performance license in the underlying song. If your app requires background music, you will need master use licenses for any specific recordings and synchronization licenses for the underlying songs. Obtaining licenses for popular music can be expensive and administratively frustrating so stock music may be a viable option for those without large music licensing budgets.
Pushing the Privacy Envelope.
There are currently no federal laws that explicitly prohibit app developers from collecting and even selling information about the online conduct of their customers (with the exception of personal information about children under 13 which is regulated by COPPA). Nevertheless, consumers, advocacy groups, regulatory agencies, and Congress tend not to like online business models that track and commercially use detailed information about consumers. Such activities create a potential risk of an FTC investigation or a consumer lawsuit when the app developer (i) does not disclose to consumers the fact that such data is being collected and/or sold and (ii) does not offer a mechanism by which consumers can opt out of having their information collected and sold.
Developing Apps for Other Companies.
When developers produce apps for customers on a contractor basis, ownership is always a tricky question. App developers that want to protect their future rights to produce similar apps for other clients must clearly define in their contracts which rights the developer reserves in the background technology and source code and which exclusive rights, if any, the developer grants to the client.