It’s a beautiful day for small businesses. Do something innovative and wonderful, and the world will know about it in seconds through Twitter, Facebook and your own website.
Do something wrong, however, or anger just one customer, and the world will know about it just as fast.
Your public reputation (or what others say about you online) is vulnerable to the whim of anyone with a mouse and access to the Internet. A negative review online can hurt your credibility or steer potential customers into your competitors’ arms. Trust won is not easily regained.
Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
Why does e-reputation matter? Because the Web is where the battle for business is lost and won. A study by BIA/Kelsey found nearly all consumers (97 percent) now use online media when researching products or services in their local area.
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