Constant Contact put together a neat infographic about email marketing which has some useful “hmm…I didn’t know that” stats that you might find useful and you’ll certainly find interesting.
Here’s a few data points:
By the end of 2011, 200 billion permission based emails will have been sent in the US
Each of our email addresses gets three permission based email marketing messages a day (there were 2 in 2009)
Constant Contact’s customers sent 30 billions emails in 2011 (up from 28 billion in 2010)
Why Is Email A Great Marketing Tool:
– It gets great response rates (email gets 20%+ while a paper direct mail campaign gets 1%+)
– It’s easier to measure
– It’s the first thing people check
– From Jan – June 2011 email with social media amplification links got 10 million additional impressesions
I could go on…the facts speak for themselves. Email is still a great way to market, just make sure you do it BETTER in 2011 and get help from your email marketing service.
And the most popular email password is 123456!