How is it that the most obvious things so often escape our attention? Take the typical small business website. Most will get the basics right. There’s the description of the business, the contact information, maybe a photo or two to make the point.
But the site is ugly. Or at least forgettable. The business owner has overlooked the obvious. The internet is first and foremost a visual medium. Before your customers read your page or digest the information, they are going to see it. If they don’t like what they see, they’re going to turn away.
What about your business cards, your blog, the photo on your Twitter profile. Have you taken the time to ensure all of these elements look as good as they can be?
We’re grateful to Web Pages That Suck for two fine examples of pages that, um, come up short. Check out Bear Flag Wine and George Hutchins for Congress. As a starting point, these stinkers offer shining examples of what not to do. They’re cluttered, confusing, difficult to navigate. The wine site doesn’t even fit on the screen. (Try dragging the page left or right.)