I don’t need to explain what blog is and how it has become an effective and fresh way to share content with others in order to build a relationship with readers and customers. Practically every internet user has come across a blog, or even has one. Blogging is rapidly taking the place of journalism, allowing anyone with a computer, cell phone, or mobile device to write their thoughts or report on events. Regardless of what a company sells, companies of all sizes are sharing opinions and chatting about common interests through their blog. However, there are number of bloggers and blog owners who have not utilized the full potential of their blog’s sidebar.
A blog’s sidebar can play host to a wide array of categories, each one with its own purpose. This could range from ads, comments, recent posts, a link to an about page, and even social buttons. However, not all of these categories should appear in a sidebar. Not only will it risk cluttering that space, you also run the risk of overwhelming your visitor with a truckload of information. See, even though your visitor did drop by to get information from you, giving them too much can actually turn them off. The last thing you want is to bombard them with so much data that they would forget the message that your blog was trying to get across.
This is the reason why it’s very important to limit the number of items that appear in your sidebar. To make it easy for you to narrow down your choices, here are four categories which you should consider using:
These days, people are into subscribing to RSS feeds. Not only does this help them keep track of things that interest them, these feeds allow them to stay up-to-date with your blog in just a matter of seconds. So, if your long term goal is to maintain a loyal following, having a subscription option placed on your sidebar is a must (this can be RSS feed or an email subscription option).
Social Profile Buttons
Just like RSS subscriptions, everyone has a Twitter, Facebook, Tumblr, and even a Google + account. So, it’s vital for your sidebar to have the buttons of these networking sites so that people can help spread the word about your blog via networking. After all, word-of-mouth is still one of the best ways to advertise and tell people that you do exist. It’s also a way for your readers to keep up with you on other platforms.
It’s simple – popular posts can help drive in traffic. Now, if you have a number of these, make it a point to highlight them on your blog’s sidebar. People will wonder what the fuss is all about and will be curious enough to click on these posts earning you more traffic for your site.
The last thing you want is to make it difficult for people to find what they’re looking for. Frustrate them enough and they won’t think twice about leaving your site. To prevent that from happening, make it a point to have a search box placed on your sidebar to make it easy for them to hunt down what they’re looking for.