5 Email Marketing Services You Can Consider Using To Nurture Customers

Read Ramon’s full list of email marketing services on OPEN Forum

E-mail marketing is one of the best ways to nurture relationships with customers and potential customers. Although social media is hot, e-mail marketing has an important role to play in online marketing and content distribution.

Why e-mail marketing is important

  • Speed: It’s instantaneous.
  • Efficiency: Send one e-mail or 1,000 e-mails with one mouse click.
  • Management tools: Track who receives your mail, who reads it and what they do next.
  • Coverage: Most everyone reads their e-mail.
  • History: E-mail is in your inbox, while social media is dynamic. If you miss a Tweet, it’s gone.

These factors explain why e-mail marketing is a popular way to reach out to new and existing customers electronically. It’s a way to send word of deals, reward loyalty or simply get your brand message in front of new eyes.

The Direct Marketing Association reports that 23.8 percent of marketing e-mails were opened in the most recent quarter, up 7.1 percent from the previous quarter. E-mail is bringing in $40.56 for every dollar spent on it in 2011, compared to catalogs’ ROI of $7.30, according to DMA.

“As we come to the end of 2011, e-mail is not just alive, it’s thriving,” said Martin Lieberman, a managing editor with e-mail marketing vendor Constant Contact. “More messages are being sent, [and] people say they prefer e-mail over other communications methods.”

Tempted? Many services help small businesses start an e-mail marketing campaign. Here are five popular ones.

Read Ramon’s full list of email marketing services on OPEN Forum

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Ramon Ray, Editor & Technology Evangelist, Smallbiztechnology.com . Editor and Founder, Smart Hustle Magazine Full bio at http://www.ramonray.com . Check him out on Google Plus, Twitter or Facebook

4 thoughts on “5 Email Marketing Services You Can Consider Using To Nurture Customers

  1. EmailLister72

    the only problem i have with this is that there are so many people out there who fill forms in using an email address that they never check… they use it because they know they will get spammed and they know that it isnt their primary email anymore.

    Reply

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