In their November monthly report, the app search engine Chomp monitored increased Android and Apple iOS apps activity.
Mobile device users had a greater number of searches using the words “shopping” and “discount” on “Black Friday.”
That day after Thanksgiving, query traffic spiked over 1200% and 3000% above normal. The activity remained constant over the long Thanksgiving holiday weekend and only bottomed out after “Cyber Monday.”
- On the Android platform: 84% of searches were made by app function & only 16% by the actual app name.
- On the Apple iOS platform: 83% of searches were made by app function and only 17% by the actual app name.
Why was Chomp able to spot this increased app activity? Because only Chomp’s unique algorithm processes what an app does, what a user wants and then makes a match.
Over 2-million apps are downloaded every month. Prior to this Christmas 2011, the number of available Android and Apple iOS apps surged to almost 1-million.
Chomp also found:
- On Android apps: Larger categories such as games, utilities & music increased their category share by at least 1%. Books, finance & sports saw small decreases in their shares.
- On Apple iOS apps: Games decreased their share from 32.6% to 31.7%. Social networking decreased from 7.1% to 5.5%. Lifestyle Apps had a slight uptick from 5.2% to 6.1%.
- On Android apps: Paid app downloads decreased from 7% to 3%. That decrease was concentrated at price points lower than $2.00. There was also weakness in the premium price points between $4.01 to $5 and $9.01 to $10.
- On Apple iOS apps: Paid downloads increased from 20% to 27%. That increase was concentrated at the $.99 and $1.99 price points. The $.99 price point increased from 10.3% to 15.9%. The $1.99 price point increased from 4.2% to 5.2%. The above $10 price points increased their share from .7% to 1.3%.
- On Android apps: “Free” was the top search term worldwide. The top 5 Android apps were Dropbox, eBay, Handcent SMS, Movies & WhatsApp Messenger.
- On Apple iOS apps: Their users were more diverse worldwide. Pandora & Facebook are still popular on this platform. The top 5 Apple iOS apps were TuneIn Radio, Instagram, Zombie Highway, TuneWiki & Doodle Jump.
According to Flurry, which provides metric services to app developers, the total number of new Apple iOS and Android device activations reached 6.8 million on Christmas Day 2011.
This was a 142% above the previous 1-day record of 2.8 million activations on Christmas Day 2010.
This was also a 353% increase over the average of 1.5 million daily activations between December 1st and December 20th, 2011.
Flurry cites the Christmas 2011 jump of Apple iOS and Android activations was due to people receiving holiday gifts!
By reading the information from Apple iOS and Android apps activities, we can’t predict our economic future in 2012. However, we will have a good idea by Thanksgiving 2012 how much money will be spent by Christmas 2012.
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