It is small world. We all share a kind of reputation with our family, friends and neighbors. Whether it is your personal or professional life, a good reputation helps you to gain respect from the people around you. Your reputation is a reflection of your identity.
How crucial is reputation to a company? Just think about few big companies like BP, Toyota, Goldman Sachs, Morgan Stanley etc. that have lost their credibility and reputations in last few years. A lost or tarnished reputation can sink a company.
On the other hand companies like Google, Kraft Food, Johnson & Johnson, SAS, NetApp etc. have attained a strong reputation from customers, employees and stakeholders. These days, a company’s good name is everything. A good reputation will make things easy for you.
A Good Rapport Can’t Be Build Overnight:
Building a good reputation is like building a relationship. It takes time and it is your persistent actions that will help you earn that golden rep. For this purpose, you don’t really need to expand and use up thousands of dollars. It is important to be genuinely interested in others and staying true and honest to yourself and others. You should never forget to thank your investors/donors, even if you are not looking for their future investment or donation. The point is that you need to appreciate what they already did for your company. I have seen many companies, which contact their investors only when they want something from them.
Rebuilding a Damaged Reputation:
If you had made a mistake, it is better you accept it and promise that you will not do it again. If you have received negative reviews on a site such as Yelp or Angie’s List, don’t ignore it and always respond. Organize your thoughts! Do your best to resolve business disputes and customer complaints without being accusatory. Be responsive to local media requests. Small businesses should try to develop good relations with members of the community and support local causes. By doing good for community, and local surroundings can grow your happiness, success and your quality of life.
What Should Small Businesses Do about Bad Reviews?
It is not good if you just delete the negative reviews posted on your website. Every business gets bad reviews sometimes, so make these reviews a part of the feedback loop. Enable consumers to take control of the conversation, good or bad, and you should work to massage perceptions and nudge the conversation in the right direction. Never become angry or abusive with your customer.
Remember, whatever reputation you have, it is earned by you. It takes a lot of time to build a reputation and it takes few minutes to ruin it. Concentrate on helping others, you reputation will flourish automatically.