Despite economic, technological, legal, and financial constraints, eCommerce is increasing. More and more people are searching for product information and buying stuff online. Why not? It’s cheaper, convenient and more and more fancy deals are being available online. Instead of going to a regular supermarket or retail store, consumers can save their time and energy when shopping online. These days Groupon deals (group plus coupon) are becoming more and more famous compared to buying stuff online from Amazon or eBay. These daily deals that are being offered are so cheap, it is often called “deals that you cannot refuse”. Some people even project that online appointments will become a big hit in 2012.
So, when I heard about Groupon buying OpenCal, a service that makes time management much better through online appointment scheduling, I was just amazed. This would only mean better online transactions for both the merchants and buyers. All bookings will be done automatically and it will send automatic emails 24 hours before your scheduled appointment as a reminder. OpenCal makes your online business transactions much easier to handle.
2011 is not end of daily deal industry, but it is beginning.
I believe that if more people get into this new trend – whether as a merchant or as buyers, both sides will see benefits. Although for some, hitting that BUY NOW button is like having that feeling of a ticking time bomb that you only have one choice but to buy it – giving that feeling of regret because they’re spending on so much money on stuff that they don’t really need. But in fact, they are saving more money when they buy these deals. I think, it is just a matter of self-control. This is the reason why Groupon deals are becoming so popular it will really become a big hit next year.
2012 will be eventful year for daily deals.
For small business owners, they will be the ones who will benefit from this. That is if they would carefully consider some factors if going for a daily deal service would be applicable to them. Some of these factors to consider are budget, target market and audience, availability, and manpower. With careful planning and strategizing while considering these factors, a small business would be able to flourish with this addition of service. And when these small businesses do actually flourish with an online deal service, how would they be able to keep up with the demand of their consumers? One way is to do that is to partner with other small businesses for added service and or product diversion without actually hurting one’s sales. This is actually a good thing because when you’re increasing your product and or service inventory, you will also be able to increase your target market and audience, thus increasing traffic to your website, which could mean increase sales.
Small businesses nowadays are getting more and more diverse to be able to reach out and market their products and or service to the people. With the birth and innovation of online bookings and daily deals service, it has never been much easier to be profitable and be up to par with large businesses. With the right planning and careful consideration of factors, this could very well be the key to surefire success for this type of businesses to survive in the ever-vicious business jungle.