Imagine your growing business. Your sales team have information. Your marketing teams feeds yet more information. You’ve got customers who have changing data sets. Things can quickly become a mess and this mess is worse when you have silos of information. You have ONE customer yet different data on it in different places.
I spoke to Tricia Gellman, Senior Director of Product Marketing at Salesforce.com, about a relatively new Salesforce.com product Dasta.com, an outgrowth of Salesforce’s acquisition of Jigsaw.
Data.com has pretty accurate information from Jigsaw.com (see our past coverage here) and D&B (Dun and Bradstreet). In fact it’s got 200 million corporate profiles and 30 million individual contacts.
Working perfectly with Salesforce.com (as expected) but also with other CRM providers, such as Marketo, Data.com enables your team to have the most accurate customer data, in real time. In Salesforce.com as you see a customer record you’ll be shown if there is updated information available on a particular record. If there is more accurate information you can buy it from Data.com. It’s like have Windex and a paper towel for your data.
Data.com also integrates with your customer’s social media streams to give you can even more accurate picture.
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