How Clean Is Your Data? Are You Reaching The Right Person At the Wrong Location?

Data is so important. In fact it’s everything. You get in your car and your GPS says it’s going to Grandma’s house, but if you put the wrong address in, you’re not going to Grandma’s house.

Imagine your growing business. Your sales team have information. Your marketing teams feeds yet more information. You’ve got customers who have changing data sets. Things can quickly become a mess and this mess is worse when you have silos of information. You have ONE customer yet different data on it in different places.

I spoke to Tricia Gellman, Senior Director of Product Marketing at, about a relatively new product, an outgrowth of Salesforce’s acquisition of Jigsaw. has pretty accurate information from (see our past coverage here) and D&B (Dun and Bradstreet). In fact it’s got 200 million corporate profiles and 30 million individual contacts.

Working perfectly with (as expected) but also with other CRM providers, such as Marketo, enables your team to have the most accurate customer data, in real time. In as you see a customer record you’ll be shown if there is updated information available on a particular record. If there is more accurate information you can buy it from It’s like have Windex and a paper towel for your data. also integrates with your customer’s social media streams to give you can even more accurate picture.


About Ramon Ray

Ramon Ray, Marketing & Technology Evangelist, & Infusionsoft. Full bio at . Check him out on Google Plus, Twitter or Facebook