Let me start with a confession here – I am a social networking junkie. I might take time in replying my personal and professional emails, but I am always on Facebook, Twitter, Orkut, Linkedin etc. thanks to my iPhone!
The social networking sphere is becoming more crowded day by day. There are hundreds of social networking websites and Pinterest, a new player in market, has made the social media race even more thrilling and exciting! Generally, people think that social networks are places to share gossip, to reconnect with old friends, or to get the latest news and happenings in one’s life. As compared to other social networks, Pinterest looks visually appealing, stylish, inspirational, creative and different than other websites. It offers a visual pinboard for collecting and sharing content online. It allows users to pin the pictures that they find online or via other Pinterest users to their boards in Pinterest and they can search it later whenever they want. Users can write notes on these images and links back to the original source from whence the images came. I will not be amazed to see that a pinboards feature (like in Pinterest) will be adopted by other social networking sites also.
How Small Business Owners Can Use Pinterest:
It can be an amazing source of traffic for a lot of businesses. If you search for anything online, there is too much information available online, too many pages that often make you confused. With the use of this new social network, users are able collect the bits of the web they are most interested in.
Pinterest as a PR/ Marketing Tool:
The website works on the saying ‘Pictures do speak 1,000 words’. This social networking website is more image-centric, so you will find less text here. It is easy for people to digest information while seeing an image, as compared to reading a 500+ word blog post. It has a vast amount of categories available that allow users to pin their images according to their interest. It also facilitates users to copy or “re-pin” content from one board to others. The website offers a huge opportunity to sole proprietors, especially artists and craftsmen, to promote their business. You can also pin videos on Pinterest.
If you are an artist, you can post pictures of your work, linking it back with your website. For example, if you have retail clothing line with great visual appeal, there might be a large numbers of pinners who will love to see your wares. However, there is no guarantee that clicks on your images will turn into web traffic and sales.
It is useful for common users also. Suppose you are remodeling your bedroom. You can search with keyword ‘bedroom’ and you will get endless photos of bedroom ideas. It is like going through all your favorite design magazines and cutting out the best recipes/ideas/photos for reference.
What Pinterest can’t do:
Pinterest is good place to promotion, if you have pictures to show. However, if you are promoting your blog, it is not place for you unless you post unique images related to you posts.