Content creation has evolved from traditional marketing techniques like brochures and catalogs to a wide array of digital media, ranging from blogs, web content, ebooks, white papers, and video. With over 2.5 billion searches happening daily on YouTube, small businesses would be smart to leverage video in some way.
One of those ways is through Tubifi (pronounced Tübe-ê-fy), a new company that has access to extensive libraries of high quality video footage through partnerships with leading video content providers. Consider it the iStockphoto or Getty Images of video, but also with the ability to put these stock videos together to create your own, and to measure the effectiveness of your video marketing.
“Excellent advertising and video creation were, until now, the preserve of large corporations with vast marketing departments and deep pockets,” said Ian Brower, award-winning chief creative officer and co-founder, Tubifi. “But, in today’s world of video-centric, connected mobile devices, all companies need compelling video to be competitive.”
Video is critical in a world that is increasingly mobile, connected and social. Tubifi provides a complete answer to how companies can excel in the digital world with game-changing video quality and distribution. Tubifi’s online video platform hosts video for websites using the leading video player and delivering video that is optimized for viewers’ devices and network connection speed. Tubifi also enables uploading of video to free online video platforms like YouTube and Vimeo, sharing video through social networks like Facebook and Twitter, bringing email campaigns to life with video links, and attaching video to third party content to expand reach.
“Most companies simply cannot afford, and often don’t have, the skill set in-house, to develop world- class videos and determine the best channels for distribution,” said John Belchers, CEO and co-founder, Tubifi. “With our solution they now have a simple yet powerful answer to their video communication needs.”
Many small businesses are still under the impression that technology such as Tubifi must cost a lot of money, when that’s simply not the case. Video platforms like Tubifi and KnowledgeVision specifically cater to small businesses, with the small business price. Videos can be used for all kinds of things: product demonstrations (it was a product demonstration that got me to purchase my particular Amazon Kindle Fire case), storytelling, how-to tutorials, interviews etc. Put them on your website. Include them in blog posts. Share them on social networking sites (besides YouTube, of course!). The uses and impact of video marketing are pretty much endless!