Learn to Lure Customers into Making a Purchase in 3 Minutes (Video)

With the direction online marketing is going, it’s no longer enough to have a presence. Small businesses must push their marketing message strategically, and then lure customers is through quality content and a quality message. Sounds tough, but it’s doable, and John Lawson of ColderIce offers these key takeaways in the video below:

– Social media isn’t exactly free. If you’re going to include social media in your marketing mix, make sure that it’s part of a strategy, and not something playing the field on its own.

– How do you get people to sign up for your email newsletter or your free white paper? Give them something they want! This means quality content and a quality message.

– Don’t sell on YouTube or on the blog. Why? There’s no checkout there! Push them to the shopping cart!

 

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About Allison Midori Reilly

Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as Smallbiztechnology.com, American City & County, Ideabing.com, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.