Learn to Lure Customers into Making a Purchase in 3 Minutes (Video)

With the direction online marketing is going, it’s no longer enough to have a presence. Small businesses must push their marketing message strategically, and then lure customers is through quality content and a quality message. Sounds tough, but it’s doable, and John Lawson of ColderIce offers these key takeaways in the video below:

– Social media isn’t exactly free. If you’re going to include social media in your marketing mix, make sure that it’s part of a strategy, and not something playing the field on its own.

– How do you get people to sign up for your email newsletter or your free white paper? Give them something they want! This means quality content and a quality message.

– Don’t sell on YouTube or on the blog. Why? There’s no checkout there! Push them to the shopping cart!


The following two tabs change content below.
Allison Midori Reilly is the CEO and Founder of Stirring Media, LLC. Stirring Media, LLC is a content marketing and news production firm that provides content marketing and business blogging services to the small business market. Prior to that, she was a freelance writer, who was published in over a dozen print and online publications, such as Smallbiztechnology.com, American City & County, Ideabing.com, Transport Topics and St. Louis Commerce Magazine. In her spare time, Reilly is an active member of Amnesty International as well as an avid poker player.

Latest posts by Allison Midori Reilly (see all)

Leave a Reply

Your email address will not be published. Required fields are marked *