We all discuss, debate, and advocate for customer satisfaction as a key to driving business. As a company, you deploy excellent customer relationship software, you get all kind of feedback, calls, and you sit back and think, “Okay, now what to do with all this?” I have seen many companies in the telecom, banking, retail and IT sectors invest in customer relationship management, or CRM, but in most of the cases, their customer service remain poor.
Running Small Business with CRM:
Your small business has to compete with other big wigs. The problem with CRM is that other businesses also use it. You need to be smarter and sharper to provide better sales to the top them off. And undoubtedly, you can go the extra mile with effective CRM, by making it more convenient for customers who want to purchase from you shop. If you fail to do so, you will be out of the market in no time. To understand the needs of their customers, Maximizer Software, a provider of simple, accessible customer relationship management and mobile CRM solutions, has introduced Maximizer CRM 12.
Key Features of Maximizer CRM 12:
The face of the customer relationship management is changing, and companies are trying to use latest products to woo its customers. To enable customers to easily access information to monitor the sales process, Maximizer CRM 12 offers powerful LinkedIn integration and built-in mobile and web access. This CRM solution works for all major mobile platforms. The users can see the benefit of Maximizer CRM 12 on any of smartphone or tablet computer, including iPhone™, Blackberry®, and Android™. It allows you to work from anywhere, anytime, whether you are in airport, vehicle, hotel lobby or conference.
Maximizer Software President Vivek Thomas states, “Our LinkedIn integration and built-in mobile and web products provide a whole new level of access and capability for businesses to attract and engage with customers, you’re not chained to your desktop anymore. The expanded capabilities combined with the convenience and flexibility of all-access options, enable organizations to succeed wherever and however they do business.”
It has the ability to include hyperlinks to documents stored in external, sources such as SharePoint. Maximizer CRM synced with iCalendar can manage your appointments with your employees and customers. It enables users to easily view and navigate through a customizable layout of all of the key information needed for specific business.
Other players in Small Business CRM:
Except Maximizer CRM 12, there are many other CRM Products available in the market, such as Nimble social’s CRM, Batchbook web based CRM software, Salesforce Small Business CRM, and Infusionsoft CRM solutions. I am sure Maximizer CRM 12 will get tough competition from other players already present in the market.
Most CRMs were created to store and retrieve contact data. Before shopping for a CRM solution for your small business, you need to understand that the product you are selecting should be capable of follow up sequences, web forms with actions, and replace the need for adding employee or adding more work hours for you.