Were you part of the 50 percent of Americans that were projected to work over the holiday season? I know I was. And over half of those people were checking in and getting their work done on their mobile devices.
According to the latest data from online presentation firm SlideRocket, 57 percent of professionals will be utilizing a tablet or smartphone as their primary computing device in 2012, and one of the big needs that comes with this change is the ability to give a presentation on the device, on the fly.
“Presentations are a serious method of communications,” said Heidi Jackman, chief marketing officer of SlideRocket. “They allow you to come to a conclusion, or to make a decision.”
Mobile presentations may still be a new phenomenon, but they are growing quickly. There has a been a 963 percent growth in mobile presentations. Yes, a 963 percent growth, according to a January 2011 study from SlideRocket. The iPad platform has the most growth, although the iPhone and the Android platforms are also seeing significant growth as well.
Yet, there are few solutions out there for mobile presentations. With over 90 percent of presentations taking place outside the office, apps such as SlideRocket’s and SlideShark’s are becoming increasingly valuable to small businesses looking to make a good first impressions. Having your presentation do what it’s supposed to do on a tablet is certainly a lot better than converting it to a PDF file or toting around a laptop instead.
“You can quickly turn a conversation and have your story right there with you,” Jackman said. “It makes a more compelling case.”
Jackman emphasized that to have a good presentation, whether mobile or not, one ought to think about the presentation as a story.
“Independent facts aren’t very interesting or engaging,” she said. “It’s the power of understanding and telling your story well, and this is something that small businesses can leverage.”
2012 will be an on-the-go world (as if it’s not one already), and imagine the impression a small business can make if it passed out iPads to everyone for a sales presentation, or a venture capital pitch. More and more businesses are beginning to look at a tablets as a viable investment, and more and more professionals are wanting this type of access.
“It’s a way to stand out,” Jackman said. “You can then email everyone a link to the presentation, and use it as a set up for a conversation.”
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