Twitter Landing Pages: A Unique Social Media Experience

Ask anyone here: it takes a good strategy, timing, and dedication to expand your business and to be successful.

What do you do when you start to market your business to the potential customer face-to-face? Generally, you smile, shake hands and you say few words to introduce yourself and your company. We all knew that Twitter, Facebook, Myspace, Linkedin, Youtube, Meetup, and other social networking sites are great platforms to advertise. Do you know how you should start it? Let me tell you, you should start your own landing page. A landing page is the ‘Face of your business.’ Now you can create landing page on Twitter. The Twitter landing page is not only the good place to introduce yourself, but also to go over Twitter policies and outline the sort of things that you tweet about.

Building your Twitter Landing Page:
In most of the cases, I see that business owners just create a Twitter profile and in paste the URL of their website homepage in Twitter bio. This is probably a good way to promote your blog, but it will be better and potentially more effective if you built your landing page with specific objectives in mind, and linked your Twitter profile to that instead. Your landing page should be able to answer the following questions:

a. Why do people click the URL on a Twitter profile?
b. Who is the person behind the Twitter account and how is the visitor connected to your business?

Most of the time, the homepage of your website/blog doesn’t answer these basic questions. Your Twitter landing page should be able to answer these above mentioned basic questions.

Welcome Message:

Fewer words= big impact
Few words can develop into killer landing page. You effective words can compel visitors to check out your website and to learn more about you beyond the short Twitter bio. A Twitter landing page is important, but you need to have a desired outcome in mind with your the landing page if you want it work

Set your Goal:

Explain people know your goal for using twitter. Let them know the kinds of subjects you like to tweet about. Usually, people see a few tweets in your twitter page and will make assumptions about you. Next time, they may not visit your page. So, it is better if you declare your tweet topics and explain how to respond to followers and direct messages.

Mention Your Other Social Media Accounts:

If you are active on other social media sites, you can provide a list of all of your social media accounts with a link to each one. This may help people to reach you faster. If you more than one Twitter account with other goals and topics, list them here.

To Get Started with Your Landing Page:

Your conversion-focused landing page should be interactive, incorporate social elements, and relevant things. I am not saying that you invest tons of time, resources and money to develop your Twitter landing page. It’s simply just one more page on your website, one that provides them with a unique social media experience.

A Twitter landing page gives you opportunity to create a more personal page exclusively for your Twitter followers. It is excellent way to say, “Nice to meet you.” I hope your page will help you to earn more leads and followers through Twitter and to help users more comfortable with signing up.


About Mandira Srivastava

Mandira Srivastava is based in Bangalore, India. Equipped with mass communication degree, she started her career as editor-coordinator at Vadamalia media. She is a professional writer with over 4 years of experience and specializes in article writing, article rewriting and custom content development for websites & blogs.

  • Jacko

    Excellent article.  I recommend using a website as a landing page because you have 100% control of the website as the owner.  If twitter makes a mistake and closes your page or someone gets your password then your hosed. 

    • Ramon Ray

      jacko great point – on the other hand with so many people on twitter it makes sense to at least have a GOOD looking Twitter profile and page – no?