Over the past few days, I’ve read several books that were going stagnant in my long over due list of books that needed reading. Two of those books are Marc Ostrofsky’s Get Rich Click and Jerry Allocca’s Connected Culture.
What I like about reading books is that they give you ideas and/or give you specific actionable advice on the related topic.
Marc’s Get Rich Click is filled with practical stories and advice which you can make money online. Some parts of this book appear to be a “get rich quick” fantasy, however, when you know that Marc is a guy whose made a lot money following these principles you realize the book is worth reading and acting on.
In the chapter on e-commerce Get Rich Click speaks about how you can do reverse ecommrce by selling inventory you don’t own or have. Let’s say you can strike a deal with the local auto body shop that if for each muffler you sell, they’ll give you $10. Well if you can figure out way to sell lots of mufflers (and other things) you’ll make money and not have to keep inventory.
These types of ideas and many, many more are in Get Rich Click.
Other chapters include information on search, advertising, search engine optimization, affiliate marketing, domain names, content, social networks, mobile and so much more.
If you’re new to selling online and/or just want a lot of ideas to take your current online strategy to another dimension, check out Get Rich Click.
Jerry Allocca offers newbie professionals who want to get more out of digital media (web sites, blogs, social networks) a quick overview in how digital media works. Throughout the book Jerry offers, big and bold tips that you can implement immediately. For example, he writes, “Asking for permission shows respect and guarantees an interested audience.”
If you’re not convinced that digital media is for you, Connected Culture, makes the case for why we connect and who we connect with in the beginning sections of the book.
The other sections of Connected Culture walk the reader through the use of web sites, email, text messaging, search engines and social media.
Jerry nicely lays out throughout the book what things you should DO and NOT DO. For example, the part of his book about “social blogging” reads:
- Do use multiple social networks
- Do reciprocate
- Do ask for feedback
- Do provide a unique story and content
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