.XXX Domain: Could It Do Your Business Damage?

In the 1960s, the Internet was created to promote the exchange of scientific ideas between American universities and the U.S. military. By the 1990s, the Internet was used by the masses worldwide and forever changed life on Planet Earth.

With every good invention comes a negative use and the Internet was no different. The World Wide Web soon became a vehicle to exchange erotic ideas about sex for profit.

In the unregulated world of the Internet, you can be bombarded by the sex trade. An email comes from a friend who’s email account has been hacked. Open it, click the link and you’re at a porn site.

After years of being bombarded with ads for Viagra, how to enlarge your penis or links to see naked women live online, the public finally screamed “ENOUGH!”

In 2011, the International Foundation for Online Responsibility sponsored a new adult domain .XXX to help people avoid websites containing adult content. Thus, the Internet porn problem was now solved.

But, every new solution always creates new problems.

Many legitimate businesses now are buying their own .XXX domain names to protect themselves.

If a legitimate business owns only their .net or .com domain names, they can be hijacked by an “adults-only” business that buys the .xxx version of their domain name.

Major family-friendly businesses worldwide would be the obvious victims of this attack. However, colleges and universities are also buying their .xxx domain to protect themselves.

Kenneth R. Stafford, chief information officer and vice provost of Kansas State University’s information technology services department, recently told the Kansas State Collegian newspaper:

“It cost us (Kansas State University) around two to four hundred dollars apiece per year….It’s really not that much money to save embarrassment down the line. We just want to protect our image, so when someone searches ‘K-State’ they won’t run across anything they don’t want to see.”

Terry Robb, spokesman for the University of Missouri’s division of information technology, said his school is doing the same thing as Kansas State:

“Our trademark people got wind of the issue… Washington University in St. Louis gave us the heads-up about buying the domains.”

The .xxx domain was created so those who wanted to find adult-orientated websites could find them more easily. It serves the dual purpose of helping those who don’t want to find adult-orientated websites to avoid them.

According to the University of Missouri’s Columbia Missourian newspaper, over 80,000 institutions have purchased the .xxx domain name of their brand for their own protection.

Any small business not in the sex industry, should purchase their .xxx  domain to protect themselves from future egg on their corporate faces. Once a company owns their .xxx domain name, you simply reroute a user to your main business website.

Think about it, isn’t paying $200 to $400 a year to purchase your .xxx domain name easier than spending millions to rebuild your family-friendly corporate image?

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Jordan Brown is a veteran Writer/Journalist/Actor based in Harlem NYC. The DC native has also called Los Angeles, Chicago, Memphis, Pittsburgh, PA, Oslo & Bergen Norway "Home." Mr. Brown spent many years as Senior Producer at ABC, worked as War Wire Editor at Fox News Channel & Business Radio Producer at Black Enterprise. Since 2005, he has been Publisher-Editor of "The FREE Jordan Brown JOBS Report" http://www.thejbreport.blogspot.com. His personal mission is to help fellow creative media people find employment in these trouble times!

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