Analytics and Business Intelligence for Local Businesses

Without a doubt, one of the greatest challenges a small business faces is how to sufficiently staff to meet the needs of their customers.  This is an even greater challenge for businesses, such as salons, chiropractors and consultants that rely on scheduling of services.  Historically, the only method they’ve had of analyzing service trends is to physically look back at scheduled appointments and guesstimate what their busy and non-busy times are and then hope that they schedule appropriately.  Even with the insurgence of sophisticated online scheduling software programs, there has still been a deficiency in analyzing this information…until now!

Genbook, a leading online appointment scheduling solution, has introduced a first-of-its-kind analytics feature for its software that allows small businesses to track critical performance data and sales patterns in real-time.  This new feature is an innovative and interactive tool that allows local merchants to better understand their business performance by analyzing revenue, service and staff data.

We all know how vital analytics are in running our businesses, which is why analytics services are expected to increase by as much as 72% in 2012.  Having quantitative insight into sales trends, forecasting future performance and the ability to monitor key data metrics allows owners to make key decisions that will allow them to run their business more efficiently and productively.  It was an understanding of how critical this information is that led Genbook to develop this new analytics tool.

“Online appointment scheduling produces a tremendous amount of very valuable data that can now be organized into useful business intelligence,” said Rody Moore, founder and chief executive officer, Genbook. “This new feature reflects a growing demand from increasingly sophisticated small local businesses who desire timely and useful information on which to base business-critical decisions.”

With the new analytics tool, appointment data can be sorted through daily, weekly or monthly views and filtered by revenue or number of appointments, as well as by staff member or service.  All information is delivered in real-time, rather than in static reports, which provides an unprecedented level of insight and intelligence that helps small businesses optimize their schedules, staff and service offerings.

 

With the ability to access data in this way, businesses can develop a plan to fill ‘non-busy’ days, perhaps by offering a sale or special services, and to review services they offer to see if they are generating revenue or need to be tweaked to meet the demands and desires of their customers.  By mining these new nuggets of information, businesses can take stronger control of their business and find new ways to generate revenue.

 

Genbook’s cloud-based scheduling software is trusted by more than 5,000 appointment-based small businesses and comes at an affordable price – starting at $19.95 per month.  While there are other online scheduling software providers, such as Appointment-plus, Schedulicity and Appointmate, that offer paid and free services, Genbook is certainly leading the way in providing businesses a valuable additional tool that will help them manage and grow their business.

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About Carolyn Crummey

Carolyn Crummey is a business and technology strategist and the owner of VirTasktic (www.virtasktic.com), an agency dedicated to providing high-level virtual services to small businesses and entrepreneurs. A lover of technology and small business, Carolyn has built a career on the intelligent use of technology to increase business efficiency and productivity, which ultimately leads to greater profitability. Carolyn works closely with her clients to understand their challenges and helps them integrate the best technology solutions into their businesses so they too can enjoy great successes. You can follow Carolyn on Twitter at @CarolynCrummey or @VirTasktic.